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santa press conference
- To: carl@radio.com
- Subject: santa press conference
- From: George.Paolini@Corp.Sun.COM (George Paolini)
- Date: Wed, 5 Oct 1994 17:28:07 +0800
- Cc: phil.parkman@Corp.Sun.COM, katherine.webster@Corp.Sun.COM, george.paolini@Corp.Sun.COM
Carl,
We need to talk about scheduling the press event following the sponsor lunch (or whatever we're calling it).
I'm attempting to find a room away from the sponsor lunch but close enough to make the transition. I'm also attempting to free Eric's schedule for the press conference. (He's scheduled for the lunch.)
Also, we need to discuss the logistics of the press release. I assume you're planning to generate on your letterhead, since you're the non-profit and that's more credible to the media. Obviously, we would want to review.
In addition, I suggest a media alert before the event to drum up interest and schedule time for phone interviews after the press conference. I know you already have some interest from key pubs, so we should discuss a list and cross-reference.
We can pay for the media alert and press release. We should be prepared for the possibility of a lot of press inquiries. We can pull in our agency to "people" the phones in drumming up interest before and fielding calls after.
Suggested schedule:
10 a.m. Wednesday, 10-12, release media alert either via BusinessWire or MCI Fax alerting press to announcement to be made Friday. This would be a very cryptic, one-paragraph announcement to heighten awareness without giving away the story.
Weds/Thurs Do weekly/monthly pub interviews as time permits. I assume you're traveling one of these two days.
9 a.m. Friday, 10-14, Release press release over BusinessWire.
12-1 Sponsor lunch/Demo
1:30-2:30 Press conference/Demo
Let me know,
George
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