The logo or identifying symbol merely becomes a sign, or further, a code in the move
from an object based to a graphic based culture. Like DNA or computer codes, the
graphic sign-codes may be mapped out and programmed to carry out certain tasks or
performances. In the case of the graphic, the task may be that of seduction, or of infinite
reproduction. It is possible, then, to imagine how the fluid plasmas of economics,
communications, entertainment, etc. collapse onto a single homogeneous worldskin.
The code for printing is the CMYK strip. It is the code that comes before the logo. The code for video projection is the trio of RGB lenses. They together conspire to make the images readable.
3.1 code:encode> language 01.ASCII < binary
a system used for brevity or secrecy of communication, in which arbitrarily chosen
words, letters, or symbols are assigned definite meanings. 3. a word, letter, or
number, or other symbol used in a code system to represent or IDENTIFY something.
-from Random House College Dictionary
3.11 gene.print > dbl helix/ DNA
DNA is a hereditary structure, therefore it is repeatable, potentially clonable, and
an encoded index to behavior.
3.12 CMYK: cyan, magenta, yellow, black
Modern printing techniques have long used the four color separation process to accurately
reproduce the smooth/continuous tones of analog image making (film photography).
Each color is printed separately in a process that extrapolates the colored tones
of the photo into separate but registered dots of the four colors. Millions of colors
may be produced by the microscopic relations between dots.
3.13 RGB: red, green, blue
Video signals are encoded in a digital language such as PAL or NTSC which allows the
tape head to read, though not optically, these signals on the tape. The signals are
trisected into bands of information that are connected to each color in the projection system. As a kind of visual three color separation, the lenses are focused onto one
another so that a clear image is produced.