Corporate giants such as SONY, Microsoft, IBM, General Motors, Mitsubishi (etc.). deploy slogans and images designed to become languages in themselves. > (Logo is a loan-word prefix from the Greek meaning "word or "speech".) Repetition and similarity generates a set of defined characters that the individual may read with confidence or as one who understands the code. Thus, the more one feels a relation to the IDENTITY of a company, the more one may develop an identity about themselves as though the marketplace is the real site of describing ones psychological make up, not the couch of the analyst or psychotherapist.
2.2 fugit.usa.ca1965,90dub
In 1990, on my second stay in Japan, I watched a Japanese dubbed version of The Fugitive
television series in my weekly mansion room in Nakanobu. At that time, I was not
reminded of 1960's American television or of the memory of watching it 25 years ago
as a child. What became clear to me (after hundreds of hours of watching reruns!)
was the idea that televised space is the liquid medium of a rehearsable world image
bank. At the same time I realized that whether filmed or printed, the stored, cloned,
or repeatable image or text is perhaps more powerful than the one of image in terms of
the way one responds to its repetitive, hallucinogenic, and familiarizing effects.
I was neither reassured by seeing David Jansen's face nor disappointed that I was
more interested in watching that than the strange Japanese game shows on the other channels.
It proved to me that the conditions of power in any culture are associated with the
techniques of accessing an individual's memory .
Like a narcotic of the NOW, these images and logos generate a cultural placeform in
our minds which organize our desires for consuming.