Corporate giants such as SONY, Microsoft, IBM, General Motors, Mitsubishi (etc.). deploy slogans and images designed to become languages in themselves. > (Logo is a loan-word prefix from the Greek meaning "word or "speech".) Repetition and similarity generates a set of defined characters that the individual may read with confidence or as one who understands the code. Thus, the more one feels a relation to the IDENTITY of a company, the more one may develop an identity about themselves as though the marketplace is the real site of describing ones psychological make up, not the couch of the analyst or psychotherapist.
In 1990, on my second stay in Japan, I watched a Japanese dubbed version of The Fugitive television series in my weekly mansion room in Nakanobu. At that time, I was not reminded of 1960's American television or of the memory of watching it 25 years ago as a child. What became clear to me (after hundreds of hours of watching reruns!) was the idea that televised space is the liquid medium of a rehearsable world image bank. At the same time I realized that whether filmed or printed, the stored, cloned, or repeatable image or text is perhaps more powerful than the one of image in terms of the way one responds to its repetitive, hallucinogenic, and familiarizing effects. I was neither reassured by seeing David Jansen's face nor disappointed that I was more interested in watching that than the strange Japanese game shows on the other channels. It proved to me that the conditions of power in any culture are associated with the techniques of accessing an individual's memory .
Like a narcotic of the NOW, these images and logos generate a cultural placeform in our minds which organize our desires for consuming.