2.0 Mass production of consumer objects are deployed producing corporate wealth and identity.

The corporation, upon inspection, has perhaps the greatest degree of indifference to cultural or physiological needs in determining the possible production of an object. The logic of capitalism is primarily a kind of cultural logic. Product and company identity, usually manifest through advertising and graphic design, operate as a type of saturated code. That is where the logo appears over and over again in all corners of the world.