The first McDonalds restaurant appeared in Ginza Mitsukoshi in 1971. With a bright and clean atmosphere, and with the same taste everywhere with no idiosyncrasies, the cheap and convenient hamburgers were quickly supported by young people. Primary, intermediate and high school pupils on their way home from school or study were often to be seen in the restaurants. The hamburger first appeared at the world fair held in St. Louis in 1904. Since then, America's McDonalds hamburgers have spread the taste around the world.