The Daiei,Inc.

Outline

Aim at acquiring expertise in preparation for the era of multimedia communications by linking its head office and stores with a communications network that supports sound and image.

• Edits "commodity photo" and "leaflet color proof" data using an authoring tool on the personal computer and stores the data on the server in the head office, and checks the contents of leaflets on the personal computer in each store to improve transaction efficiency and accuracy.
• Creates a rack layout image and stores it in the rack layout database on the server in the head office, and gains rack layout information through the personal computer in each store to improve sales floor arrangement.
• Creates video clips for sales floor arrangement (visual merchandising guide) and presentation of new commodities in the head office.