Matsuyama where "Bocchan" used to took a walk has an image of good old Meiji.

"With imprudence inherited from my parents, I am always a loser." Beginning with this comment, "Bocchan", a novel written by Soseki Natsume, uses Matsuyama as a main scene. The hero who has come a long way from Tokyo for business talks a lot of strange events and Matsuyama town with his unique way of Tokyo-style telling. People illustrated very vigorously such as "Porcupine", "Red Shirt", "Pale Teacher", and "Maddona" are also well-known. Even now, foods and spas that were favored by Bocchan remain in Matsuyama with the atmosphere of the Meiji era. Furthermore, haiku making is very popular here in Matsuyama noted in connection with Shiki Masaoka who was born in Matsuyama and lived together with Soseki in a private student dormitory, Kyoshi Tokahama, Kusatao Nakamura, etc.