Uncle Moroboshi | Look, this is a toy shop in the shopping street, so you CAN buy them at a toy shop! |
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Hoshino | Hee-hee-hee. Since I have to go now, Dr. Baltan here will show you around. |
Dr. Baltan | Fo-fo-fo. Nice to meet you. |
Anne | OK, we'll see you later, Uncle Moroboshi. Dr. Baltan, do a good job, OK? |
Dr.Baltan | Fo-fo-fo. |
Uncle Moroboshi | Where can I buy these monster dolls? |
Dr.Baltan | Fo-fo-fo. You won't find them inside the shop. They are only sold outside the shop. |
Uncle Moroboshi | Outside? |
Dr.Baltan | Fo-fo-fo. Exactly. Here they are. |
Uncle Moroboshi | Hey, these are gacha-gacha, capsule vendors! Look how much it costs now, 200 yen? It was only 10 yen when I was little. |
Dr. Baltan | Fo-fo-fo. You may want to try putting some money in there and turn this around. |
Dr. Baltan | Fo-fo-fo. That is a figure made of vinyl chloride. This machine is called a vending machine. Toy manufacturers sell vending machines with these toys to special wholesalers who rent little spaces in front of toy shops to place the machines and sell these toys. The wholesalers visit the shops periodically to refill the machines and give the shops a percentage of their sales. |
Uncle Moroboshi | Wow, you appear to be a Baltan star man, but you are so knowledgeable. When I was a kid, I only cared about getting these little pistols and cars that I wanted and never knew how the system worked. OK, I will try another one. |
Uncle Moroboshi | This is so carefully colored and has been made with such precision, and this only costs 200 yen. Good deal, isn't it? The only problem with these machines is that you can't choose what you want. |
Dr. Baltan | Fo-fo-fo. Exactly. That's the secret of the low price. They produce a large quantity of toys and this method of sales avoids the risk of dead stock,which in turn keeps costs low. See? |
Uncle Moroboshi | I see. Well, let me buy another one. |
Dr. Baltan | Fo-fo-fo. They started with 10 yen machines, and for the last decade, 100 yen machines have been the mainstream. The manufacturing costs increased and they could not produce the time-consuming colored toys domestically. The 100-yen shops where big and cheap toys made in China were sold became popular, and this slowed the sales of vending machines. |
Uncle Moroboshi | Gee, you are really informed. Do you happen to be from one of the makers? |
Dr. Baltan | Fo-fo-fo. You just listen to me. Now, I will get one from this machine, too. |
Uncle Moroboshi | Oh, I want that one! |
Dr.Baltan | Fo-fo-fo. Try to get one yourself. Recently the Chinese production has become large in scale because of improved production technology. This lowered costs and made quality coloring possible. There at the local factories, workers put thin brushes between their fingers and color these little dolls one by one. This is how we started having 200 yen figures four years ago. |
Uncle Moroboshi | It would have cost a lot to do that in Japan. Now, another one. |
Dr.Baltan | Fo-fo-fo. Their original molds are made in Japan, but sometimes metal molds are made in China. The volume of their market is nearly 15 billion yen. This means that more than 100 million of such dolls are sold every year. |
Uncle Moroboshi | These dolls are indeed well-made. |
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