SEGMENT TWO OF MORNING JULY 11TH >> WE'RE GOING TO START. IF PEOPLE WOULD SIT DOWN. IT CONTAINS A NUMBER OF SECTIONS ABOUT THESE ISSUES OF UNIVERSAL SERVICE. THIS PANEL IS BASICALLY ABOUT UNIVERSAL DESIGN AS A NEW PARADIGM FOR THE USER INTERFACE IN THE UNDERLYING FUNCTION MALL TEE IN INFORMATION AND TECHNOLOGY. IT IS ABOUT WHERE THAT IS COMING TO BE TRUE AS A PARADIGM IN THE INDUSTRY, IN THE PRIVATE INDUSTRY AND WHERE IT IS NOT. AND WHAT WE CAN DO TO HELP SPREAD THAT CONSCIOUSNESS. LY START BY INTRODUCING THE PANELISTS AND GIVE A LITTLE BIT OF BACKGROUND, VERY SHORT. AND THEN THROW OUT SOME QUESTIONS FIRST FOR THE PANEL. WE WANT TO ALSO OPEN IT UP TO YOUR PARTICIPATION AS WELL. S AS WE LOOK AROUND THE ROOM, THE LEVEL OF EXPERTISE HERE IS QUITE ASTOUNDING. WE KNOW YOU BRING A LOT TOO. WE WANT TO HAVE THIS AS AN OPEN DISCUSSION. TO MY IMMEDIATE LEFT IS JOHN PLAN CASTER WHO IS THE EXECUTIVE DIRECTOR OF THE PRESIDENT'S COMMITTEE ON THE PEOPLE WITH DISABILITIES. HE HAS BEEN THERE EVER SINCE 1919, ALSO AN ATTORNEY FROM THE UNIVERSITY OF NOTRE DAME AND SINCE THEN, GRADUATING IN 1974, HAS BEEN INVOLVED IN ISSUES AS AN ADVOCATE, STAFF MEMBER AND IN PARTICULAR ON THE STAFF OF GOVERNOR HUGES OF MARYLAND WHERE HE IS THE DIRECTOR OF THE DISABILITY AND ALSO BEEN WORKING WITH THE PARALYZED VETERANS OF AMERICA. THANKS FOR JOINING US. TO HIS LEFT, IS ESTHER DYSON. ESTHER IS THE PRESIDENT OF EDGE VENTURES HOLDING FOCUSED ON MERGING INFORMATION TECHNOLOGY WORLDWIDE, DOING A LOT OF WORK IN EASTERN EUROPE AND MAYBE SOLE OF THAT WILL GET THIS PLACE. SHE IS ALSO ON I THINK NOW CHAIR OF THE ELECTRONIC FOUNDATION IN WHICH HAT SHE HAS PLAYED AN ACTIVE ROLE IN POLICY POLL DEBATE AND ALSO COCHAIRS THE NI. AL SEE -- USED TO. IT IS OVER. >> USED TO CHAIR THE NIA INFORMATION PRIVACY AND INTELLECTUAL SUBCOMMITTEE AND TOLD EVERYTHING THEY KNOW THE PUBLIC AND DISBANNED. TO HER LEFT IS THOMAS WHEELER, THAT'S TRUE, SHE SAID. THOMAS WHEELER IS PRESIDENT AND CEO OF CELLULAR TELECOMMUNICATIONS INDUSTRY ASSOCIATION C T I A AND I'M TOLD TO POINT OUT THAT THE PROGRAM LEAVES OUT THE S IN TELECOMMUNICATIONS. SO IT IS A POSITION HE HAS HELD SINCE 1982. FOR MORE THAN TWO DECADES, HE HAS WORKED AT THE FOREFRONT OF POLICY AND TECHNOLOGY FOR EXAMPLE, HE HAS HELPED START OR FOUNDED MULTIPLE COMPANIES OFFERING NEW CABLE, WIRELESS AND VIDEO COMMUNICATION SERVICES BOTH IN THE UNITED STATES AND OVERSEAS. IN PARTICULAR, ALSO FROM 1976 TO 1984, MR. WHEELER WAS ASSOCIATED SAID WE HAD THE NATIONAL CABLE TELEVISION ASSOCIATION IN -- N C T A, I JUST REALIZED I'M PEEKING MUCH TO FAST, FAST, I WILL SLOW DOWN. ONE OF THE ADVANTAGES OF BEING AT A MULTI EVENT, IT KEEPS REMINDING YOU TO PEEK AT A PACE YOUR MOTHER TOLD YOU TO. ANY WAY, MR. WHEELER WAS PRESIDENT OF N C T A FROM 1979 TO 19894. IN 1994, PRESIDENT CLINTON APPOINTED MR. WHEELER TO A 6 YEAR TERM ON THE BOARD OF TRUSTEES OF THE JOHN F KENNEDY CENTER FOR THE PERFORMING ARTS. HE IS ALSO DIRECTOR OF NUMEROUS GROUP SUCH AS THE VINCENT LOMBARDI ASSOCIATION, U.S. CAPITAL HISTORICAL SOCIETY, WIRELESS TELL COMMUNICATIONS FOUNDATION AND I'M TOLD HE ACTUALLY HAS A LIFE IN ADDITION TO ALL THAT. THE CONCEPT OF PARADIGM SHIFT IN TELECOMMUNICATIONS IS IMPORTANT IDEA. WE HAVE GONE THROUGH A SERIES OF THEM. EVERYBODY'S LIST IS SLIGHTLY DIFFERENT. LY GIVE YOU MEAN AND I THINK EACH OF THEM HAVE HAD MIXED REACTION AND MIXED IMPACT ON THE ABILITY OF PEOPLE WITH DISABILITIES TO FULLY PARTICIPATE. PERHAPS THE FIRST ONE IS THE SHIFT FROM MAIN FRAME TO DESK TOP TO PERSONAL COMPUTER. JOHN TALKED A LITTLE BIT ABOUT THE IMPACT OF THAT EARLIER. A SECOND PARADIGM SHIFT IS FROM THE COMMAND LINE ENTRY POINT TO A GRAPHIC ENTER ACTION BETWEEN -- WHICH WE NOW THINK ABOUT AS THE DESK TOP. A THIRD ONE IS AN ON GOING ONE, OTHER SHIFT FROM WHAT WE CALL VISUAL TO MULTI MEDIA OR A COMBINATION OF DATA STRUCTURES. ALL COMING THROUGH THE SAME MECHANISMS. AND THE FOURTH I'LL MENTION IS THE ONE THAT JOHN DESCRIBED IS THE SHIFT FROM THE DESK TOP TO NET CENTRIC PARADIGM WHICH AGAIN IS A TOPIC OF -- A SHIFT IN PROGRESS WITH SOME CONTROVERSY ABOUT HOW EXACTLY IT WILL PLAY OUT. WHAT'S IMPORTANT TO US ABOUT UNIVERSAL DESIGN IS LIKE -- IS THAT LIKE CRACKERJACK, HAS PRIZE AT THE BOTTOM OF THE BOX. THE PRIZE IS THAT THIS IS VALUABLE, NOT JUST FOR PEOPLE WITH DISABILITIES, BUT AS WE KEEP SAYING OVER AND OVER, AND STILL YET, NOT ENOUGH, THIS IS IMPORTANT BECAUSE IT MAKES BETTER PRODUCTS FOR ALL OF US OVER OUR FULL LIFE CYCLE. THAT'S THE KEY THAT WILL MAKE THIS A MARKETABLE IDEA. BUT BETWEEN HERE AND THERE ARE TWO MAJOR FACTOR WHICH IS LEAD TO THE QUESTIONS. FIRST, FOR THIS TO SPREAD, HAS SHIFT OF CONSCIOUSNESS, AN EXPANSION OF IMAGINATION AND A PHRASE DEBORAH USED WITH ME ONCE, HAS CULTURE OF DESIGN, OUT THERE, LIKE ANY PROFESSION AND IT IS A CULTURE, IT HAS ITS OWN LANGUAGE, TRAINING, ITS TRADITIONS. BUT WE HAVE TO HELP THAT CULTURE DO IS CHANGE SO THAT IT UNDERSTANDS THE DISTINCTION BETWEEN FORM AND FUNCTION THAT FUNCTION CAN BE EXPRESSED IN MANY FORMS. FOR EXAMPLE, THAT THE MONITOR SCREEN IS JUST ONE FORM OF OUTPUT, AND THAT A KEYBOARD IS JUST ONE FORM OF INPUT. SO WHEN WE GET TO THE QUESTION, ONE OF THE FIRST ISSUES WE NEED TO ADDRESS IS HOW CAN WE SPREAD THIS CONSCIOUSNESS INTO THOSE PARTS OF THE INDUSTRY THAT ARE PEAKING DECISIONS? THE SECOND PIECE ABOUT SPREADING UNIVERSAL DESIGN HAS TO DO WITH POLICY AND POWER. THERE IS CERTAIN ETHIC THESE DAY THAT IS THE MARKETPLACE AND PERHAPS MARKETPLACE.. IN THAT ITSELF IS THE FORCE AND THAT IF YOU TRUST TO IT, EVERYTHING WILL COME. I HAVE A SLIGHTLY DIFFERENT OPINION OF THIS. I THINK MARKETS ARE MADE, NOT BORN. NOT DEVINE WILL INSPIRED OR CREATIVE. IF YOU LOOK THE THE HISTORY OF THE INTERNET IN PARTICULAR, YOU WILL NOTICE THAT IF IT WERE NOT FOR AN EXTREMELY ACTIVE PUBLIC SECTOR INVOLVEMENT IN MANY WAYS, THE SENSE OF INTER OPERA ABILITY AND OPENNESS THAT NOW HAS KEPT VIRTUALLY, ANY ATTEMPT AT CREATING PRO FLY TEAR WORLDWIDE NETWORKS AS THE MODEL, HAS BEEN RIPPED AWAY AND EVERYTHING IS GOING WEB CENTRIX WITH OPEN IN STANDARDS. THIS IS NOT AN ASKING THAT THIS HAS HAPPENED, THIS IS -- ACCIDENTS BECAUSE PUBLIC POLICY SHAPE THE MARKET AS PUBLIC POLICY THROUGH THE AMERICAN WITH DISABILITY ACT DID THE TELECOMMUNICATIONS ACT IS SHAPING THE MARKET. WE NEED NOT ONLY TOP LEVEL POLICY INPUT BUT GRASSROOTS POLICY INPUT. MICROSOFT WHICH IN MANY WAYS HAS DONE WON DULL FULL THING, PARTLY SAW THE LIGHT THROUGH THE EFFORT OF GRASSROOTS ACTIVISM. WHEN WINDOWS FIRST CAME OUT AND PEOPLE FROM MANY STATES AND PARTS OF THE COUNTRY, INCLUDING MASSACHUSETTS WHERE I'M FROM MADE IT VERY CLEAR TO MICROSOFT THAT THEY HAD TO DO BETTER THAN THAT FIRST AGREEMENT AND THEY HAVE. THE POINT OF PUBLIC POLICY IS NOT TO SUBSTITUTE FOR THE MARKET ALTHOUGH IN SOME CASES IT HAS TO WHERE THE MARKETPLACE DOES NOT WORK BUT ALSO TO SHAPE THE MARKET. I WANT TO READ ONE PARAGRAPH. YOU KNEW I WOULD FIND A WAY TO PULL IT IN FROM THE BOOK AND THE PREFERENCE WHICH TALKS ABOUT CULTURE AND SOCIETY. BUT ACTUALLY, THE METAPHOR I THINK ALSO WORKS AROUND PUBLIC POLICY AND THE MARKETPLACE. THE STRUCTURE AND CULTURE I SAY OF OUR SOCIAL ENVIRONMENT BUT I'LL SAY MARKETPLACE MAKES SOME THINGS EASIER AND OTHER THINGS ALMOST IMPOSSIBLE. HIKERS ARE THERETICALLY CAPABLE OF WALKING IN EVERY DIRECTION BUT MUCH LESS LIKELY TO HEAD STRAIGHT OFF A CLIFF THAN FOLLOW LEVEL GROUND JUST AS COUNTRY FOOT PATH IT TEND TO TAKE THE EASY WAY THROUGH A ROLLING LANDSCAPE. SIMILARLY, WE ARE FREE AGENTS IN THE WORLD. BUT WE MAKE OUR CONSCIOUS AND UNCONSCIOUS CHOICES IN A HISTORICALLY DETERMINED CONTEXT THAT TENDS TO GUIDE OUR COLLECTIVE MOTION. FOR ALL OUR INDIVIDUALISM AS BUSINESS PEOPLE, CONSUMERS, IN THE AGGREGATE, WE ARE LIKE RAIN DROPS THAT FALL INDIVIDUALLY BOUNCE AROUND IN OUR SEPARATE DIRECTION BUT END UP FLOWING TOGETHER TOWARD THE SEA. SO THE SECOND ISSUE THAT WE HAVE TO CON FRONT THROUGH THESE QUESTIONS IS HOW DO WE BEST SHAPE THE MARKET? THROUGH PUBLIC POLICY, THROUGH OUR ACTION AS AGGRAVATING OUR ABILITY AS CONSUMERS TO PRO MOTHER AND FACILITATE THIS PARADIGM SHIFT. AND LET THREE START BY ASKING THE PANEL AND WE WILL JUST BASICALLY GO DOWN THE ROW HERE, FIRST OF ALL, IS THERE A MAR DINE SHIFT HAPPENING. ARE WE -- PARADIGM SHIFT HAPPENING? ARE WE BEGINNING TO SEE PEOPLE IN INDUSTRY SEEING THIS AS HAVING A PRIZE AT THE BOTTOM OF THE BOX? OR AT THE MOMENT, IS THIS WISHFUL THINKING OF A SMALL GROUP OF US SAYING WHY AREN'T THEY DOING IT? SO, JOHN, WHY DON'T WE START WITH YOU AND GRIEF YOUR QUICK SENSE OF WHERE IS THE STATUS THAT WE'RE AT NOW? >> I GUESS I WOULD LIKE TO SAY FROM WHERE I SIT, AS AN INDIVIDUAL WITH A DISABILITY AND SOMEONE WHO WORKS IN DISABILITY-RELATED ISSUES, I WOULD SAY THAT WE'RE SEEING THE BIRTH OR THE BASIC BARELY GETTING STARTED POINT OF THE PARADIGM SHIFT. I THINK THERE IS A CORE OF CONSCIOUSNESS THAT NOW EXIST PARTICULARLY AMONG THE DISABILITY COMMUNITY AND INSERT POCKETS OF THE INDUSTRY, THAT GIVE US EVIDENCE THAT THE SHIFT IS STARTING TO OCCUR. I THINK THE EXAMPLE YOU GAVE OF WHAT'S HAPPENED WITH MICROSOFT IS A BIG EXAMPLE OF THAT. AND THEIR RISING CONSCIOUSNESS. I THINK YOU HAVE SEEN SIMILAR THINGS HAPPEN WITH SOME OF THE REGIONAL BELL COMPANIES PARTICULARLY PACIFIC BELL AND SOUTHWEST BELL AND SOME OF THE OTHERS THAT DONE SOME PRETTY FORWARD THINKING IN THIS AREA. YOU ARE CERTAINLY SEEING IT IN GOVERNMENT POLICY, THE NEW TELECOMMUNICATIONS ACT AS SAID THAT THE TELECOMMUNICATIONS INFRASTRUCTURE OF THIS COUNTRY IS GOING TO BE ACCESSIBLE TO PEOPLE WITH DISABILITIES OTHERS WELL AS ALL PEOPLE AND THAT THERE IS GOING TO BE UNIVERSAL DESIGN. SO I THINK YOU'RE STARTING TO SEE A MAR DINE SHIFT. I GUESS MY CONCERN IS WHERE YOU ARE NOT SEEING IT HAPPEN YET, I DON'T THINK PEOPLE IN THE INDUSTRY THROUGHOUT THE INDUSTRY HAVE SEVENED THE FACT THAT THEY NEED TO START DESIGNING THESE SYSTEM FROM TO GET GO AND THINKING ABOUT THEM RIGHT AT THE BLUEPRINTS STAGE SO-TO-SPEAK THAT THEY HAVE TO BUILD IN ACCESS TO ALL PEOPLE. AND THEY HAVE NOT QUITE GOTTEN IT YET. THAT IT'S GOING TO BE ECONOMICALLY WORTH THEIR WHILE. TO DO THAT. YOU'RE TALKING ABOUT 49 MILLION PEOPLE WITH DISABILITIES IN THIS COUNTRY. MANY OF WHICH ARE ECONOMICALLY DISADVANTAGED. BUT NONETHELESS, WE KNOW FROM STATISTICS THAT THESE PEOPLE THESE 49 MILLION PEOPLE AFTER THEY HAVE PAID FOR THEIR HOUSING HEALTHCARE, THEIR OTHER BASICS HAVE DISPOSABLE INCOME IN ACCESS OF $170 BILLION A YEAR TO BUY OTHER THING WITH AND DO OTHER THING WITH. THAT IS AN INCREDIBLE MARKET. SOME ESTIMATES ARE MUCH HIGHER THAN THAT FIGURE I JUST GAVE. THIS WAS THAT WAS A VERY CONSERVATIVE ONE. I DON'T THINK TOP PARADIGM SHIFT WILL REALLY OCCUR UNTIL FOLKS WITHIN THE INDUSTRY GET THAT OH, YEAH, HAS MARKET THERE AND THERE IS SOMETHING THAT WE CAN GO AFTER. I DON'T THINK THAT HAS OCCURRED YET. THE EXTENT IT IS HAPPENING IS BECAUSE THEY ARE FEELING PRESSURE FROM DISABILITY GROUPS, SEEING GOVERNMENT REGULATORS TELLING THEM THAT THEY HAVE TO DO THIS BUT I DON'T THINK THE SHIFT WILL REALLY OCCUR UNTIL THE LIGHT BULB GOES SON AND HE SAY, OH, HAS MARKET HERE. NOT ONLY THAT, WHEN THE OTHER LIGHT BULB GOES ON AND THEY SAY GEE, IF WE CAN DESIGN THIS SO PEOPLE WHO MIGHT BE BLIND OR DEAF OR MIGHT HAVE SOME SEVERE -- BLIND OR DEAF OR COGNITIVE DIFFICULT, THEN THE OTHER 80 % OF THE COUNTRY THAT DOES NOT LIKE COMPUTERS YET AND IS NOT REALLY USING THEM WILL SAY OH, THIS IS PRETTY SIMILAR AND MAYBE WE WILL USE IT TOO. THAT'S WHERE I THINK WE ARE. >> ESTHER? >> WELL, WHEN I SHOWED UP THIS MORNING, TOM, ASKED ME MORE OR LESS, WHY ARE YOU HERE? YOU DON'T HAVE ANYTHING TO DO WITH DISABILITIES DO YOU? AND I DON'T. AND THAT'S PRECISELY WHY I'M HERE. I'M REALLY HERE NUMBER ONE AS SPECIFICATION MEN OF WHAT THE WORLD -- THE DOES NOT SPECIMEN IS THINKING SO THAT I CAN -- I HOPE GIVE YOU A SENSE OF WHERE THAT REST OF THE WORLD IS. SECOND, I'M HERE TO LISTEN BECAUSE EVEN THOUGH I DON'T HAVE ANYTHING TO DO WITH DISABILITIES, FORMERLY, I DO AS A MEMBER OF THE WORLD, AS SOMEBODY WHO SOME DAY PROBABLY WILL BE DISABLED IN SOME WAY AND SOMEBODY WHO IS OPERATING IN A WORLD WHERE A LARGE PART OF THE POPULATION IS. SO, I DON'T THINK A WHOLE LOT TO TELL YOU. I DO HAVE A LOT TO LEARN FROM YOU AND I HAVE A LOT TO ANSWER IN TERMS OF ANSWERING YOUR QUESTIONS. I WANTED TO MAKE TWO OR THREE POINTS THE TRYING TO BE USEFUL. THE FIRST IS THAT I SPEND A LOT OF TIME IN FRANCED AND EASTERN EUROPE AND IF YOU THINK THE MARKETPLACE DOES NOT MAY A LOT OF ATTENTION TO PEOPLE WITH DISABILITIES, YOU SHOULD SEE WHAT THE TOTALITARIAN GOVERNMENT THINKS ABOUT THEM WHICH IS BASICALLY, THEY DON'T EXIST. SO THE TRICK -- PART OF THE ISSUE IS PERSUADING PEOPLE HAS MARKET. AND NOT ONLY WHATEVER FIGURES JOHN QUOTED, IF ALL THE PEOPLE WITH DISABILITIES HAD GOOD JOBS, THEY WOULD HAVE LOT MORE DISPOSABLE INCOME AND BUY STUFF AND NUMBER TWO, CONTRIBUTE A LOT MORE TO THE ECONOMY. THE BIG PARADIGM SHIFT IS THAT MOST OF THE VALUE IN THE ECONOMY IS NO LONGER THE RESULT DIGGING DITCHES OR GROWING FOOD BUT, BUT SNORE MORE OF IT IS THE RESULT OF MENTAL WORK. WHICH MEANS PHYSICAL DISABILITIES MATTER LETS, OBVIOUSLY, THEY CAN BE ADDRESSED BETTER WITH KIND OF UNIVERSAL DESIGN, BUT MENTAL DISABILITIES BECOME A BIGGER PROBLEM AND THAT'S AN ISSUE THAT MAY NOT BE THE SUBJECT OF THIS CONFERENCE, BUT IT IS SOMETHING TO THINK ABOUT. THIS WORLD IS BECOMING A WORLD IN WHICH PEOPLE WITH AN IQ BELOW 90 ARE SEVERELY HANDICAPED AND HAVE MUCH MORE TROUBLE KEEPING UP WITH THINGS. THE SOLUTION FOR THEM IS EDUCATION IN WHICH THEY HAVE TO TAKE A PART. BUT IT IS THE BALANCE IS SHIFTING FRANKLY IN FAVOR OF PEOPLE WITH PHYSICAL DISABILITIES VERSE PEOPLE WITH MENTAL DISABILITIES. IN TERMS OF WHAT THE MARKET SHOULD DO, A LOT OF THE MARKET'S BEHAVIOR VIS-A-VEE, PEOPLE WITH DISABILITY AND HAVE TO HANDLE DISABILITY IS DUE MUCH MORE TO IGNORANCE NEGLECT THAN IT IS TO -- SO THIS IS VERY MUCH AN EDUCATIONAL ISSUE. WE HAD OUR FRIEND HERE STEVE MILLER TALKING TOO FAST. ALL HE NEEDED TO DO IS BE REREMINDED BECAUSE IT WAS IN HIS INTEREST FOR EVERYBODY TO HEAR HIM. IN A LOT OF CASE, IT IS IN THE MARKET INTEREST NOT TO PUT A BRAILLE READER ON EVERY M C BUT SIMPLY TO PUT IN THE HOOFS SO THAT IS EASY TO DO. SO UNIVERSAL DESIGN IS KIND OF MORE LIKE UNIVERSAL THINKING AHEAD. THE THE WONDERFULNESS OF THE MARKET IS MUCH MORE THAT IT ALLOWS PEOPLE TO MAKE INDIVIDUAL CHOICES THAN THAT IT PRODUCES A LOST THE SAME THICK FOR EVERYBODY. THE COMMUNIST SYSTEM PRODUCED THE SAME THICK FOR EVERYBODY. OUR MARKETPLACE IS NOW PROVIDE AGO LOT OF INDIVIDUAL CHOICE BUT IT IS IGNORING A LOT OF POTENTIAL CHOICES. SO I THINK OUR MISSION IS TO EXPLAIN THE MARKETPLACE BETTER WHAT SOME OF THOSE CHOICES ARE AND TO WORK ON SOME FUNDAMENTAL STABBED STANDARD THAT IS WILL MAKE THOSE CHOICES EASIER TO FULFILL. >> ONE ADVANTAGE OF PLAYING THIRD BASE LIKE THIS IS GETTING TO LISTEN TO THE PEOPLE WHO WEPT BEFORE. I AGREE WITH JOHN -- THAT NOT ENOUGH HAS BEEN DONE. I ALSO FIND MYSELF IN A SITUATION SOMEWHAT SIMILAR TO ESTHER'S AND THAT I'M HERE TO LEARN MORE THAN -- BUT I DO HAVE A LITTLE BIT OF PERSONAL EXPERIENCE IN THE AREA AS WELL. IT SEEMS TO ME THAT IF WE'RE TALKING ABOUT PARADIGM SHIFT, FIRST OF ALL, I ALWAYS LIKE WE'RE IN WASHINGTON SO WE HAVE TO USE $2.50 WORDS LIKE "PARADIGM". IT WAS ONLY RECENTLY THAT HE LEARNED THAT A PARADIGM WAS NOT 20 CENTS. BUT I THINK THERE HAS BEEN A PARADIGM SHIFT IN THE TECHNOLOGY AND TECHNOLOGY HAS ENABLED THAT SHIFT AND YOU KNOW, I THINK IT IS PROBABLY BIGGER THAN THE KIND OF SHIFT THAT IS STEVE WAS TALKING ABOUT. I THINK IT IS MOVING FROM A MASS SOCIETY TO A WHAT TOPPER CALLS DEMASSIFICATION, A DEMASSFIED SOCIETY. AND THAT ESTHER WAS TALKING ABOUT WAS A SOCIETY IN EASTERN EUROPE WHERE IT WAS ORDAIN THAT THIS IS THE WAY EVERYTHING WILL BE. AND THAT IS KIND OF THE ULTIMATE DEFINITION OF MASS. AND WHAT WE ARE DEALING WITH IN THE INFORMATION SOCIETY IS THAT THE DIGITAL REVOLUTION HAS ENABLED AN AUDIENCE OF ONE -- AUDIENCE OF ONE. THE QUESTION THEN BECOMES HOW DO WE APPLY CONCEPTS WHICH WERE DEVELOPED IN A MASS SOCIETY CURB CUTS BEING A CLASSIC EXAMPLE, THE CURB DOES IT MOVE, YOU NEED A RAMP IN THE BUILDING BECAUSE THE BUILDING DOES NOT MOVE. YOU NEED TO HAVE STANDARDS FOR ACCESS TO TELEPHONES PAY PHONES, HOTEL PHONES, THESE SORT OF THINGS BECAUSE THEY DON'T MOVE. THEY ARE MASS. WHAT DO YOU DO IN A ENVIRONMENT WHERE DIGITAL PRODUCES THE POTENTIAL FOR PRODUCTS AND SERVICES WHICH IS AS I SAY, HAVE AN AUDIENCE OF ONE. THEREFORE, IT SEEMS TO ME THE PROBABLY, WE NEED TO EVOLVE FROM A CONCEPT UNIVERSAL DESIGN MEANING WHICH IS OFTEN TIMES IN INTERPRETED AS UNIFORM DESIGN BECAUSE THAT'S A MASS CONCEPT, EVERYTHING WILL BE UNIFORM TO A CONCEPT OF INDIVIDUAL ACCESS. AND HOW DO WE ENABLE ACCESS TO PEOPLE WITH VARIOUS DISABILITIES? AND GO BACK TO WHERE I STARTED, I AGREE WITH JOHN THAT THE -- THERE IS NOT BEEN ENOUGH DONE. THAT THERE IS NOT ENOUGH SENSITIVITY IN THE MARKET AT-LARGE. BUT I ALSO TEND TO VIEW THE GLASS AS HALF FULL. RATHER THAN HALF EMPTY. BECAUSE I THINK THAT THIS PARADIGM SHIFT THAT IS TAKING PLACE IS AN ENABLER OF ACCESS INFORMS THAT WE HAVE NEVER EVEN GUN TO IMAGINE. -- BEGUN TO IMAGINE. SO WE HAVE THE MOVE FROM -- SO WE HAVE THE MOVE FROM MASS TO TO DEMASSIFIED. WE HAVE TO CREATE AN INFRA STRUCTURE FROM PERSONAL OPTIONS TO ACCESS AN EDUCATIONAL PROCESS AS WELL AS A MARKET SHAPING PROCESS. WE ARE NOT YET THERE. ONE OF THE INTERESTING THINGS IN THE SOFTWARE INDUSTRY HAS ALWAYS BEEN THE TENSION OVER WHICH LEVEL SOMETHING SITS AT. IS IT IN THE OPERATING SYSTEM? THE MICRO CODE, IS IT THE APPLICATION OR ADD-ONS? WHERE DO YOU THINK IN TELECOMMUNICATIONS THE RIGHT FOCUS FOR UNIVERSAL DESIGN SHOULD BE? IF WHAT WE ARE TRYING TO DO IS AN INFRASTRUCTURE FOR PERSONAL OPTION, IT MIGHT SUGGEST IT'S DEEPER. BUT IF YOU'RE DOING A REAL MASS MARKET, IT SUGGESTS IT IS HIGHER UP AND HOW DO WE IMPACT THAT PROCESS? ESTHER? >> WELL, IT'S VERY SIMPLE. THE CAPABILITY BELONGS DEEP DOWN AND THEN THE REALIZATION OF IT IN A PARTICULAR WAY IS GOING TO BE IMPLEMENTED IN SOME CASES AND NOT IN THE OTHERS. BUT IN A SENT, PEOPLE YOU NEED TO GO TALK TO ARE THE PEOPLE WHO DO THE TRAIN STRUCTURE, MICRO SOFT, SUN MICRO SYSTEM, PEOPLE IN A TELECOM INDUSTRY, THEN, THE MARKETPLACE ISSUE IS DESIGNING SYSTEMS FOR PARTICULAR GROUPS. THE GOVERNMENT ISSUE IS DECIDING WHERE THERE ARE MARKETPLACE FAILURES WHERE SOME GROUP OR NEED MAY NEED TO BE SUBSIDIZED. I WAS STILL THINKING ABOUT MARKETS. THE FUNDAMENTAL NOTION OF A MARKET IS THAT A FEEDBACK LOOP EXIST, THAT IS EXPRESSED WITH MONEY AND IN SOME CASES, YOU NEED A FEEDBACK LOOP EXPRESSED IN SOME OTHER WAY, SOMETIMES JUST SIMPLY INFORMATION, SOMETIMES WITH GOVERNMENT REGULATIONS IF THE MARKET IS NOT WORTH IT. >> ANY THOUGHTS ON THAT JOHN, TOM? >> JOHN: WELL, I THINK AN AN EXAMPLE OF THAT IS EVEN IF I'M GETTING DRIFT OF ESTHER'S RESPONSE THERE IS THAT THE FURTHER DOWN YOU CAN BRING THAT SORT OF ANALYSIS AND THAT SORT OF DESIGN, THE MORE MARKETPLACE OPEN OPENS UP THROUGH THE INDUSTRY TOO. IT HAPPENED IN TOM'S INDUSTRY WITH THE WHOLE ISSUE AROUND THE INTERFERENCE BETWEEN THE WIRELESS COMMUNICATIONS THAT WERE BEING DEVELOPED IN HEARING YOU AIDES AND IN THE INDUSTRY AND PEOPLE WITH DISABILITIES GOT TOGETHER AND STARTED WORKING THIS OUT. NOW THE PROBLEM IS CERTAINLY WELL ON THE ROAD TO BE BEING SOLVED WHICH AGAIN IS OPENING UP A NEW MARKETPLACE TOO FOR THE CELLULAR -- FOLK THAT IS ARE SELLING PRODUCTS THAT DON'T NEED WIRES THE CELLULAR INDUSTRY. SO I THINK THAT THAT WILL PUSH IT DOWN. >> TOM: WELL, THE I AGREE WITH JOHN. WHAT WE HAVE TO DO IS WE HAVE TO HAVE A SENSITIVITY THAT THAT GETS PEOPLE TO THINK ABOUT THE DESIGN ISSUES BEFORE THE DESIGN IS CONDITIONED. NUMBER ONE, NUMBER TWO, WE HAVE TO HAVE A SENSITIVITY THAT YOU CAN'T ALWAYS PRESERVE THIS JUST BECAUSE IT IS THE WAY WE HAVE DONE THIS. THAT YOU CAN'T TAKE A TECHNOLOGY UP HOME AND SAY THAT IT HAS TO INTERFACE WITH THE TECHNOLOGY THAT IS 50 YEARS OLD AND BEING REPLACED. AND THERE IN LIES THE TENSION. AND BUT, I AM -- I AGREE WITH JOHN. I THINK THAT WHAT HAS HAPPENED FOR INSTANCE IN OUR ENVIRONMENT IS THAT THEY ARE READILY EYE IDENTIFIABLE SOLUTIONS AND THAT JUST AS I CAN GO AS A HEARING ENABLED PERSON, AND PICK AND CHOOSE AMONG DIFFERENT DIGITAL FORMATS IN DIFFERENT SIZES AND DIFFERENT COLORS, YOU KNOW, THAT LIKEWISE, IF I WERE HEARING-IMPAIRED, I COULD PICK AMONG DIGITAL FORMATS OR ANALOGUE FORMATS THAT WORK WITH MY PARTICULAR KIND OF HEARING AID AND THE NAME OF THE GAME IS I HAVE GO GOT TO HAVE THOSE CHOICES. IF THOSE QUOTES DO NOT EXIST, THAT'S WRONG. -- CHOICE DO NOT EXIST, THAT'S WRONG. HOW DO WE GET TO A POINT WHERE PEOPLE ARE SENSITIVE ENOUGH TO ENABLE THOSE CHOICES AND WE'RE BACK TO ESTHER'S POINT ABOUT THE ULTIMATE FEEDBACK LOOP BEING CASHED WHERE PEOPLE WAKE UP SAYING MY GOD, THE STATISTICS THAT JOHN JUST GAVE US AS TO WHAT THE DISABLED MARKET IN THIS COUNTRY MIGHT BE, WHAT AM I DOING TURNING MY BACK ON THAT. >> THIS MORNING, THAT WAS PART OF A CONVERSATION BECAUSE LARRY GOLDBERG MENTIONED INSTEAD OF GOING AFTER EVERYONE SITE TO MAKE THEM MORE ACCESSIBLE, WE OUGHT TO BE TALKING TO PRODUCERS OVER WEB SERVICE SOFTWARE AND HARDWARE SO IT BECOMES AN EASY NO-BRAINER WHEN YOU PREPARE A WEB SITE. SO GET DEEP INTO THE PREPARATION PROCESS. I WANT TO PUSH ONE MORE QUESTION AND OPEN IT UP FOR COMMENTS. IN A PREVIOUS LIFE TIME, I WAS INVOLVED IN OCCUPATIONAL HEALTH AND SAFETY AND ONE OF THE CONTROVERSIES IS EXPOSURE OF P B C, A VERY POISONOUS IN A CERTAIN FORM. DURING' A PARTICULAR ADMINISTRATION, IT WAS DECIDED TO MAKE IT ILLEGAL OR REGULATIONS TO SAY YOU HAVE TO HAVE ZERO EXPOSURE. BECAUSE THIS IS PCP IS PRETTY COMMON, AND WILL DESTROY AMERICA. FOR SOME REASON BEYOND ME, THE REGULATIONS WINS THROUGH ANY WAY AND WITHIN A MONTH DISCOVERED CHEAPER PROCESS, IT WAS A NECESSITY BEING THE MOTHER AND HEALTH BEING THE CHILD. I WAS WONDERING BECAUSE ESTHER, YOU SAID, IT IS EDUCATION THAT IS THE KEY ISSUE. HOW MUCH IS IT JUST A QUESTION OF THEY DON'T KNOW BETTER AND WE HAVE TO KINDLY GO AND TALK TO THEM AND HOW MUCH IS IT THAT WE HAVE TO DO SOME STRUCK SURING OF THE MARKET, TWISTING OF HARMS AND SAYING THIS IS THE RULE, YOU SHALL? >> WELL, BASICALLY, I'M NOT GOING TO ANSWER BECAUSE IT VARYS IN DIFFERENT CASES. AND THAT'S WHY WE HAVE RULES AND REGULATIONS BUT WE ALSO DO HAVE A GOVERNMENT THAT CONSIST OF PEOPLE, SOME OF THEM ARE NOT VERY SMART AND DO STUPID THINGS ANY WAY, BUT FUNDAMENTALLY, YOU HAVE TO LOOK IN EACH CASE AND SAY, WILL THE MARKET TAKE CARE OF THIS OR WILL IT NOT? FREQUENTLY, THE MARKET WILL TAKE CARE OF IT IF THINGS ARE SET UP RIGHT. THE FUNDAMENTAL THING WE'RE TALKING ABOUT HERE IS THAT AS EVERYBODY WHOEVER DONE MANUFACTURERING KNOW, IF YOU CATCH A DEFECT WHEN YOU'RE DESIGNING THEM SOMETHING, IT IS EASY, WHEN YOU CATCH IT AT THE PRODUCTION LINE, IT COST A LITTLE MORE MONEY. IF YOU CATCH IT OFF THE PRODUCTION LINE, IT IS A PROBLEM BUT IF YOU HAVE TO RECALL THE CARS OR YOU HAVE TO REDESIGN A PRODUCT, IT IS INCREDIBLY EXPENSIVE THE RISK IS TO GET TO THEM RIGHT AT THE BEGINNING. ALREADY SOME CASES AND AGAIN, I'M NOT SO GOOD ON THE SPECIFICS WHERE THEY DON'T SEE THE MARKET, WHERE THE FACT IS EVERYBODY NEED TOTS DO UNIVERSAL DESIGN, BUT SOME PEOPLE WILL BE SELLING THE READERS FOR THE SIGHT-IMPAIRED OR THE VARIOUS HEARING DEVICES FOR THE AREAING-IMPAIRED. SOMETIMES THOSE MARKETS ARE TOO SMALL. SO YES, YOU NEED REGULATIONS AND SOME KIND OF JOINTS INDUSTRY ACTION WHERE PART OF THE PROBLEM IS YOU LOOK AT THIS GREAT MARKET OF PEOPLE WITH DISABILITIES BUT NOT EVERYBODY IS GOING TO GET ALL THAT MARKET. SO SUE SOMEHOW, YOU NEED THE INDUSTRY AS A WHOLE TO WORK TOGETHER SO THE INDUCE TRY AS A WHOLE CAN GET ALL THAT MARKET. AND IT REQUIRES SOMETHING OF A PUSH. MY PREFERENCE WOULD BE TO SEE IT HAPPEN FROM WITHIN THE INDUSTRY, SOMEWHAT MORE VOLUNTARILY BECAUSE THE INDUSTRY TENDS TO BE MORE FLEXIBLE THAN THE GOVERNMENT. THE GOVERNMENT HAS TO FOLLOW DUE PROCESS. WHATEVER LAW, IT TAKES A YEAR TO WRITE, ANOTHER YEAR TO HAPPEN AND THEN YOU CAN'T CHANGE IT FOR FIVE YEARS. THIS IS A VERY FAST MOVING INDUSTRY. SO THE MORE WE CAN GO OUT AND PERSUADE THE INDUSTRY WITHOUT THE GOVERNMENT DOING THINGS PROPERLY, BUT RATHER SLOWLY, THE BETTER OFF EVERYBODY WILL BE. >> I AGREE WITH ESTHER BUT I THINK SOME THINGS NEED TO HAPPEN TO HELP THAT EDUCATIONAL PROCESS ALONG AND WHAT SHE WAS JUST TALKING ABOUT. HAS HUGE ROLE HERE FOR PEOPLE WITH DISABILITIES AND FOR GOVERNMENT AND PROBABLY FOR ASSOCIATIONS OF INDUSTRY BECAUSE HAS LOT OF COMPANIES THAT GET IN GET INTO THESE TELECOMMUNICATIONS BUSINESS US THAT ARE VERY SMALL BUT DON'T HAVE A LOT OF MONEY TO BE DOING THINGS LIKE SOLID MARKET RESEARCH. NOR THIS PARADIGM SHIFT TO REALLY OCCUR AND FOR INDUSTRY TO BE REALLY EDUCATED, THEY WOULD HAVE THE BE EDUCATED MORE ABOUT REGULATION AND MORE THAT THIS IS A GOOD THING TO DO. SOMEBODY WILL HAVE TO START GIVING THEM SOME GOOD SOLID MARKET INFORMATION ABOUT THIS SO-CALLED MARKET OF PEOPLE WITH DISABILITIES. WHAT THE ADVANTAGES ARE TO STEPPING IN AND MEETING THE NEED AND DESIRES OF THAT MARKET, SO THAT THEY CAN UNDERSTAND WHY IT MAKES SENSE TO DO UNIVERSAL DESIGN, AND WHY TO MAKE THESE THINGS AVAILABLE, SO THERE NEEDS TO BE A LOT LOWER MARKETING INFORMATION, A LOT MORE MARKETING RESEARCH DONE AND I THINK ONE AREA WHERE GOVERNMENT COULD HELP WOULD BE THAT INSTEAD OF CONSTANTLY LOOKING WHAT THIS INDUSTRY IN A WAY TO REGULATE IT OR IN A WAY TO FRAME IT IN TERMS OF LEGAL ISSUES, IS THAT THEY CAN ALSO DO SOME SOL LIT MARKET RESEARCH SUCH, THAT COULD BE A BENEFIT FOR PRIVATE UNDISRE, AND AGAIN, ASSOCIATIONS MIGHT WANT TO TAKE ON SOME FRIDAY RATE INDUSTRY WANT TO STEP FORWARD IN HELP THEIR MEMBERS IN THIS AREA. BUT I THINK WE DEFINTELY NEED SOME GOOD INFORMATION TO EDUCATE INDUSTRY WITH. AND I DON'T THINK THAT EXISTS ON THE LEFT THAT IT SHOULD RIGHT NOW. >> I BEEN TOLD THAT WISCONSIN IS A LONG WAY FROM THIS CONFERENCE SO WE GOT TO SPEAK LOUDER AND WRITE INTO THE MIKE. THERE ARE SOME VIRTUAL OTHER PARTICIPANTS IN WISCONSIN. >> JOHN, IS THIS THE TIME THAT YOU AND SHOULD MAKE THE DISCLAIMER THAT WE REALLY DIDN'T REHEARS THIS? >> YES YES. >> THE PICKING UP ON ESTHER'S POINT AND THEN, JOHN'S POINT: (TOM:. >> MARKETPLACE -- IS PERHAPS CERTAINLY A LAUDIBLE IDEA, HOWEVER, I THINK IT PROBABLY ALSO NEED TOTS BY TEMPERED ALSO WITH WHAT IS IT RONALD REAGAN USED TO SAY ABOUT TREATY, TRUST BUT VERIFY. AND THERE IS A LEGITIMATE ROLE FOR GOVERNMENT THAN KIND OF A ROLE. I THINK THAT THE POINT THAT ESTHER MADE HOWEVER ABOUT GOVERNMENTS INABILITY TO KEEP UP WITH THE FAST -PACED CHANGES IN INFORMATION BUS IS RIGHT ON TARGET. AND--BUS BUSINESS IS RIGHT ON TARGET. WE DON'T WANT TO GET OURSELVES WHERE GOVERNMENT IS A DISINCENTIVE BECAUSE OF THE FACT THAT THE RULES WRITTEN BY THE LAWYERS SAY THIS. BUT, TO JOHN'S POINT, AND HIS IN ESSENCE CHALLENGING ORGANIZATIONS LIKE OURS TO BE FORWARD LOOKING AND IDENTIFY THINGS, I THINK THAT THERE IS AN INCREDIBLE RESPONSIBILITY ON THE PART OF GOVERNMENT ORGANIZATIONS LIKE MINE AND ORGANIZATIONS THAT REPRESENT THOSE WITH DISABILITIES TO BE ENNEW ANNUAL IN THE SEEKING OF SOLUTIONS AND NEW OPPORTUNITIES AND LET ME GIVE YOU ONE EXAMPLE. THE FEDERAL COMMUNICATIONS COMMISSION HAS BEEN INCREDIBLY ENTREPRENEURIAL AS THEY HAVE BEEN MAKING NEW SPECTRUM AVAILABLE FOR NEW WIRELESS SERVICES AND HAVE DONE A TERRIFIC JOB. BUT I THINK THAT OUR ORGANIZATION, I THINK THE PEOPLE THAT JOHN REPRESENTS, THE PEOPLE IN THIS ROOM, ALSO NEED TO BE TURNING TO THE FCC AND SAYING WAIT A MINUTE, THERE IS SPECTRUM WHICH NEEDS TO BE ALLOCATED TO ENABLE ACCESS BY THOSE WITH VARIOUS DISABILITIES. AND WHY AREN'T YOU THINKING OF THAT AND WHY AREN'T WE SUGGESTING THAT? WHY IS IT THAT ALL OF A SUDDEN THE WAY IN WHICH WE ALLOCATE SPECTRUM IS DRIVEN BY WHO HAS THE BIGGEST CHECKBOOK? AND FOR INSTANCE, WE'RE IN THE MIDDLE OF IN HIGH BUSINESS, THE TWO GREAT REVOLUTIONS. ONE THE PORT BILL TEE OF PROCESSING. FOR $500 A CHIP A SONNY USES IN THEIR VIDEO GAME HAS 50 TIMES THE PROCESSING POWER OF THE OLD IBM MAIN FRAME AND COSTS 120 THOUSANDTH, SO THERE IS INCREDIBLE PROCESSING POWER RIGHT HERE IN THE PALM OF OUR HANDS. HOW DO YOU GET INFORMATION TO THAT? YOU USE THIS, THE WIRELESS INDUSTRY HAS DEVELOPED ALL THE TECHNOLOGY AND TECHNIQUES FOR DOING THIS. WHAT COULD THIS MEAN FOR INDIVIDUALS WITH DISABILITIES? LET'S JUST TAKE AN AIRPORT FOR INSTANCE: I'M HEARING-IMPAIRED AND I CAN HAVE MY COMMUNICATION DEVICE, SOMETHING LIKE A P DA OR ONE OF THE OTHER NEW TECHNOLOGIES COMING ALONG THAT TELLS ME WHAT THE GATES ARE AND THAT THE PLANE HAS BEEN DELAYED AND HOW DOES IT KNOW THAT? BECAUSE THE DIGITAL SIGNAL COMES IN OVER THE AIR OR I'M VISUALLY-IMFAIRED AND I CAN BE TOLD THROUGH A SIGNAL THAT HAS LOCATION TECHNOLOGY TIED INTO THE WHERE I AM AND WHERE I NEED TO BE GOING. OR I AM IMPAIRED AND I COULD WHY -- I AM MOBILITY IMFAIRED AND I COULD USE THE SAME DEVICE TO GUIDE ME THE RAMPS OR WHATEVER THE SITUATION CAN BE. WHAT WE NEED TO BE DOING IS SAY, IS NEW THING IF YOU WILL, THAT INSTEAD OF DEALING THESE ISSUES FROM A MASSIVE STANDPOINT, OF SAYING THE PARADIGM SHIFT THAT HAS OCCURRED IS THAT DIGITAL MEANS AND AUDIENCE OF ONE. AND WHAT NEEDS TO BE DONE TO MAKE SURE THAT WE CAN DELIVER SERVICES TO THAT AUDIENCE OF ONE. AND WHAT IS THE GOVERNMENT NEED TO DO? WHAT DOES INDUSTRY NEED TO DO? AND LET'S GET ON WITH THAT BEING BUSINESS PEOPLE ABOUT TAKING TECHNOLOGY AND USING IT TO ADDRESS CHALLENGES. >> WE'RE SEARCHING FOR A WIRELESS MIKE SO THAT WE CAN WALK AROUND? BUT THIS IS WHERE WE GET TO PLAY OPERA BUT IN THE ABSENCE OF THAT, IF PEOPLE HAVE QUESTIONS, RAISE YOUR HAND AND I WILL REPEAT IT INTO THE MIKE SO OUR VIRTUAL VISITORS CAN HEAR IT. FIRSTHAND I SAW WAS BACK THERE. >> YOU DON'T HAVE A QUESTION, I HAVE A COMMENT. >> LET'S SEE IF THIS ONE WORKS. CAN EVERYBODY HERE ME. >> MY NAME IS STEVE JACOB WITH THE N C R CORPORATION IN DAYTON OHIO AND I'M VERY GLAD TO BE HERE WITH ALL THE ENERGY, KNOWLEDGE, DESIRE AND COMMON GOALS IN THIS ROOM, I BELIEVE WE CAN MAKE A DIFFERENCE. I THINK I CONTINUED TO THINK DIFFERENTLY THAN OTHERS IN THE ROOM AND THAT'S WHAT I THINK IT IS ALL ABOUT. I DON'T THINK AT OUR GLASS AS EITHER BEING HALF FULL OR EMPTY. IT THINK THE GLASS IS TOO BIG. IF WE MAKE IT SMALLER, I WILL MAKE THING HAS LITTLE BIT BETTER. LET'S THINK ABOUT A DIFFERENT PARADIGM SHIFT FOR A MINUTE. THE PEOPLE THAT CAN MAKE A DIFFERENCE ARE COMPANYS LIKE NCR AND AT EXAMPLET AND DECK, COMPANY WITH THE MONEY THAT STAND TO PROFIT FROM THIS. THAT HAVE WHAT IT IS ALL ABOUT IN MY OPINION. IF YOU LOOK THE THE DISABILITY MARKETPLACE FROM A MARKETING STANDPOINT, THERE IS NOT ONE. AND I SAY THAT BECAUSE IF YOU CONSIDER SIGHT, HEARING, SPEECH, COGNITIVE, DISABILITIES, MOBILITY DISABILITY AND ALL COMBINATIONS OF THE ABOVE AND SEGMENTED INTO FREE SCHOOL, ELEMENTARY, SCHOOL, HIGH SCHOOL, COLLEGE AND ADULT LIFE, YOU HAVE 36 DIFFERENT MARKET NITCH AND IN EACH ONE, YOU HAVE COMPETITORS COMPETING FOR PRODUCTS. THERE IS NO FINANCIAL INCENTIVE NOR A COMPANY TO IN REST MILLIONS OF DOLLAR IN A PRODUCT TO HAVE A MARKET THAT IS 40,000 PEOPLE. BUT THERE IS A SOLUTION. AND I'LL GIVE YOU SOME DEMOGRAPHICS. I DON'T CONSIDER THESE PROPRIETARY BECAUSE YOU CAN GO TO THE LOCAL LIBRARY AND PINNED OUT. JUST STORE YOUR THOUGHT, MAYBE APPROACHING SOLVING OR DELIVERING SOMETHING NOT TO PEOPLE WITH DISABILITIES BUT DELIVERING SOMETHING THAT IS MORE ACCESSIBLE, WHEN YOU THINK OF DEVELOPING A PRODUCT THAT'S ACCESSIBLE BY SOMEONE WHO IS BLIND, THERE ARE IN AT LEAVE, NCR'S TOP -- THE TOP 31 COUNTRY THAT IS NCR CONDUCTS BITS IN, THERE ARE A HUNDRED MILLION PEOPLE EITHER BLIND OR VISUALLY IMA PAIRED BUT ALSO, 360 MILLION PEOPLE ILLITERATE. THEY CAN USE THE SAME TECHNOLOGY TO BECOME LITERATE THAT PEOPLE WHO ARE BLIND ARE USING TO READ. THERE ARE 405 MILLION FOREIGN TOURIST WHO IS TRAVEL EVERY YEAR AND 32 WILL 8 MILLION PEOPLE WHO DO NOT SPEAK THE PRIMARY LANGUAGE NATIVE TO THE COUNTRY IN WHICH THEY LIVE. THEY TOO CAN USE THE SAME TECHNOLOGY WITH MULE LINK GAL TEXT TO SPEECH TO USE PRODUCTS. FOLKS THOSE NUMBERS IN OUR TOP MARKET ADD UP TO ONE-AND-A-HALF BILLION CONSUME ARES OUT OF A UNVARY OF 2.7 BILLION CONSUMERS NOT 60 MILLION PEOPLE WITH DISABILITIES HALF OF THE PEOPLE WHO ARE MARKETING OUR PRODUCTS TOO. STATISTICS LIKE THAT FOCUSING ON ACCESSIBILITY AND INCREASING YOUR MARKET SHARE AND USE ABILITY AND COMPETITIVE ADVANTAGE IN MY OPINION IS WHAT IT'S ALL ABOUT. I THINK THAT CAN MAKE A DIFFERENCE. YOU APPROACH MAJOR COMPANIES WITH THAT IN MIND AND THEY WILL SEE DOLLAR SIGNS IN FRONT OF THEIR EYES. THAT IS WHY THEY ARE IN BUSINESS AND OH BY THE WAY, DOING THESE THING THERE IS HAPPY PEOPLE WITH DISABILITIES. SO I GUESS NOW YOU KNOW ME A PLEDGE BIT BETTER, ONE OTHER INTEREST NOTE. RECENTLY, THEY APPOINTED MEMBERS OF THE TELECOMMUNICATIONS ACCESS ADVISORY COMMITTEE. THERE ARE 33 MEMBERS. GETS HOW MANY COMPUTER COMPANIES FELT THAT THE TELECOMMUNICATIONS ACT OF 1996 AFFECTED THEM? COMPUTER COMPANIES HARDWARE AND MAJOR SOFTWARE COMPANYNESS ONE, NCR. I'M SAYING THAT BECAUSE THERE ARE NO OTHER MAJOR COMPUTER MANUFACTURERS ATM'S, SELF SERVICE INCOMES, KIOSKS ON THIS PANEL, MICROSOFT IS NOT ON THIS PANEL. IT IS MY BELIEF, THERE IS NO REPRESENTATION BECAUSE THEY ARE NOT THERE, THEY DON'T HAVE TO ADMIT THAT THE TELECOM ACT OF '96 HAS ANYTHING TO DO WITH THEM. THEY ARE NOT OBLIGATION UNDER LAW TO FOLLOW ANY GUIDELINE THAT WE COME UP WITH. THAT IS WHAT NEEDS TO CHANGE. I DON'T THINK YOU CAN DO IT BY LEGAL MANDATE OR IT'S THE RIGHT THING TO DO OR BY ACT VISIT, BUT JUST GOOD COMMON BUSINESS SENSE COULD MAKE ALL THE DIFFERENCE IN THE WORLD. THAT'S MY COST. SO THANK YOU. >> ESTHER: JOHN IS WITH THE GOVERNMENT SO HE CAN GO FIRST. >> JOHN: IT SHOULD PROBABLY BY THE OTHER WAY AROUND, BY BUT ANY WAY, I THINK STEVE JUST GAVE A PERFECT ARGUMENT FOR WHY WE SHOULD BE DOING UNIVERSAL DESIGN IN THESE THINGS. IT'S IF YOU LOOK AT THE UNIVERSAL DESIGN THAT HAS BEEN DONE TODAY, THINGS LIKE CURB CUTS, HOW MANY TIMES DO YOU TO PEOPLE WITH BIKES, KID CARTS AND GROCERY CARTS AND ALL THE REST OF IT, SKATEBOARDS USING THEM. ALGEBRA WAS INVENTED IN 19TH CENTURY FOR PEOPLE WHO WERE BLIND. ELEVATORS YOU KNOW, HAVE BEEN HAVE HAD LIGHTS 0 ON THEM FOR YEARS NOW. THESE ARE ALL EXAMPLES OF UNIVERSAL DESIGN, HELPING EVERYBODY. AND SO I THINK YOU MADE A GREAT ARGUMENT. HIS SECOND POINT, I WOULD LIKE TO COMMENT ON TOO THAT INDUSTRY WAS ASKED TO JOIN THAT ACCESS ADVISORY BOARD FOR THE DEVELOPMENT OF THOSE THINGS AND VERY LITTLE INDUSTRY ACCEPTED. THAT'S REALLY AN INTERESTING COMMENT. IT'S PART OF IT SCARES ME A BIT AND I ACKNOWLEDGE NCR FOR BEING WILLING TO BE A PART OF THAT ADDS ADVISORY PANEL. >> ESTHER? >> I WAS ACTUALLY HORRIFIED TO HEAR THAT. I DON'T KNOW WHO APPOINTED TED PANEL OR HOW IT HAPPENED, BUT --. >> THEY WERE ASKED. >> WHY DOESN'T SOMEONE ASK THEM AGAIN. SERIOUSLY, GET AL GORE OR SOMEBODY TO EXPLAIN TO THEM, HOW IMPORTANT THIS IS. >> THEIR PARTICIPATION WILL BE MEANINGLESS? >> WELL, I WAS ON ANOTHER SUCH MEANLESS PANEL AND YES, MAYBE THIRD OF THE PEOPLE DID NOT SHOW UP BUT THE TWO-THIRDS WHO DID ACTUALLY DID LEARN SOMETHING. I DON'T THINK WE SHOULD LET IT DROP. I DON'T KNOW AGAIN, WHAT THIS PANEL -- I WOULD BE HAPPY TO TAKE IT UP WITH WHOEVER MIGHT KNOW MORE ABOUT IT. >> IT SUBS THE NEED TO BACK TO INDUSTRY ASSOCIATION APPROACH HERE THAT WAS REFER TO EARLIER THAT MAYBE ONE OF THE WAYS INTO THE SEPARATE COMPANIES IS TO GO THROUGH THE INDUSTRY ASSOCIATIONS THAT THEY DO RELATE TO AND THAT SETS A CLIMATE IN WHICH EACH OF THEM SEES THEMSELVES AS OPERATING. >> TOM: I'M GLAD TO SAY THAT WE'RE ON THE COMMITTEE. >> ESTHER: BUT HOW MANY MEMBERS? >> GEORGE IN FRONT. >> JACOBS BROUGHT UP SEVERAL THINGS I WAS GOING TO BRING UP TOO ABOUT THE MARKET. WE HAD SO MANY RESEARCH THINGS DONE ABOUT US AND WHEN YOU GOT 67% UNEMPLOYMENT, PEOPLE ARE NOT INTERESTED IN HOW MUCH MONEY YOU GOT, WE 300 BILLION A YEAR PENDING ON WHO YOU TALK TO SPENDING ON US. WE DON'T GET THE MONEY, THE STATE AGENCY, SERVICE PROVIDERS ALL THOSE BILLIONS DO NOT COME TO US. BUT THE MORE FUNDAMENTAL THING WE GOT TO SUNNED AND WE WILL DISCUSS THIS ON A A PANEL THAT I'M MODERATING THIS AFTERNOON, TECHNOLOGY IMPLIES TO THE COMMUNITY, WE GOT TO BY BACK TO THE FACT THAT IN 1991, HARRIS POLL INDCIATED THAT WHEN ABLE BODIED PEOPLE WERE SURVEYED, 58% SAID THEY FELT UNCOMFORTABLE AN EMBARRASSED IN THE PRESENCE OF A PERSON WITH A DISABILITY, 47% SAID THEY FEARED US. THEY ADMITTED THEY ACTUALLY FEARED US. THE DESIGN GROUP FROM SEOUL KOREA TO QUEBEC, HOW THE HELL YOU'RE GOING TO DESIGN FOR US IF YOU'RE SCARED OF US, YOU CAN'T TALK TO US, WE CAN BRING IN THEIR ASSOCIATIONS DOES NOT MAKE A -- HE ARE MEMBERS. WE CAN'T CHANGE THE ATTITUDE OF THE MEMBERS ON STREET WHO HAPPENS TO BE THE PERSON WHO IS THE CEO OF THAT COMPANY. HAS VERY DARK SIDE TO THE PARADIGM SHIFT. THOSE PEOPLE WHO FEAR US, WE OUGHT NOT TO EVER HAVE TO SEE US IN WORK PLACE SO.S SO WHAT SHOULD WE DO TO BECOME ACCESSIBLE AND YOU CAN TELECOM BOUGHT, TECHNOLOGY CAN PUT US BACK IN THE CLOSE SET, THAT SOMETHING WITH HAVE TO BE VERY CAREFUL. WHY MAKE THE LIBRARY ACCESSIBLE WHEN YOU CAN VISIT WHY MAKE HOUR MUSEUM ACCESSIBLE WHEN YOU PEOPLE CAN SEE IT ON TELEVISION SCREEN OR HEAR IT OR WHAT HAVE YOU? I HAVE FOUGHT THESE BATTLES FOR 20 YEARS AND THE ATTITUDE HAS NOT CHANGED. I HAVE SAID REPEATEDLY TO THESE DESIGN GROUP WHICH IS ARE BEGINNING TO TUNED AT LEAST THE YOUNG IRONES, THE OLDER ONES HATE MY GUTS BUT THE YOUNGER ONES ARE BEGINNING IN TO UNDERSTAND. UNIVERSAL CONCEPT IS A CONCEPT WE WILL NEVER REACH. THE WAY WE WILL TWO IT AND I'LL SAY IT AGAIN, THE BABY BOOMERS ARE GETTING OLDER, NOT SEEING AS WELL, NOT HEARING AS WELL. WE WILL SNEAK THROUGH THE DOOR WITH THEM. WHEN THEY OPEN THAT DOOR, WE WILL COME RIGHT IN WITH THEM AND SAY, IT IS NOT ACCESSIBLE, IT IS CONVENIENT! IS AND HE ARE USED TO HAVE THINGS CONVENIENCE, THEY DON'T NEED TO KNOW THAT IT IS OUR CONVENIENCE TOO. SO MY QUESTION TO THE PANEL IS HOW DO YOU DEAL WITH THE DARK SIDE OF THE PARADIGM? HOW WILL YOU KEEP TECHNOLOGY FROM PUTTING US BACK IN CLOSET AND GETTING OUT OUT? >> THAT SUGGESTION PLEASE BEFORE WE CONTINUE FOR THE SAKE TO HAVE THE VIRTUAL PARTICIPANTS, USE PEOPLE ANNOUNCE WHO THEY ARE? >> THAT WAS GEORGE COVINGTON WHO WAS JUST SPEAKING. TOM: I CAUGHT GEORGE'S RAGE AND AND I WAS -- I'M GOING TO DEPART FROM WHAT I THOUGHT I WAS TALKING ABOUT HERE AND REPRESENT PEOPLE WHO ARE NOT HERE WHO OUGHT TO BE HERE ONE OF WHO SITS AT MY DINNER TABLE. ESTHER MADE AN INCREDIBLE POINT. ABOUT ABOUT HOW PEOPLE WITH IQ'S BELOW 90 ARE LEFT OUT. AND I HEAR A LOST OF TALKED TO ABOUT ABOUT -- TODAY ABOUT IDENTIFY FEE ABLE PHYSICAL DISABILITIES. AND I GOT A LOT OF CONCERN PERSONALLY AS A FATHER ABOUT WHAT HAPPENS AND HOW ARE WE GOING TO MAKE THE INFORMATION SOCIETY IN OUR SOCIETY MEANINGFUL FOR KINDS THAT DONT HAVE THE MENTAL CAPACITY? AND SO ALL I WANT TO SAY IS DON'T DRAW THE LINE IN TERMS OF PHYSICAL CAPACITY. AND I HAVE -- IT WOULD BE WRONG IF WE GOT TO A POINT WHERE IT IS THE PHYSICALLY DISABLED TALKING ABOUT THE -- THOSE WHO DONATE HAVE DISABILITIES -- DO NOT HAVE DISABILITY AND THAT SOMEHOW IN THE DISCUSSION, THOSE WITH MENTAL DISABILITIES WHO CANNOT ADVOCATE FOR THEMSELVES GET LEFT OUT. I'M SORRY, YOUR RAGE WAS INFECTED. >>> ONE QUICK COMMENT. >> IF YOU EVER BEEN TO A MEETING OF PEOPLE FIRST, WILL YOU NEVER SAY PEOPLE WITH MENTAL RETARDATION CANNOT DEFEND THEMSELVES. THEY CAN BELIEVE ME AND PEOPLE FIRST IS ONE EXAMPLE BUT OUR SOCIETY HAS TOO OFTEN LABELED US. THEY CAN ALSO FIND THE STEVE AND DUMB. WILL YOU STILL SEE DUMB IN PUBLICATIONS ACROSS THE COUNTRY. I SAW IT FIVE OR SIX YEARS AGO IN THE "WASHINGTON POST", THAT HOLE BULL YOU CAN BUT THOSE WITH MENTAL RETARDATION, CAN -- WE AS A COUNTRY HAVE PUT LESS EXPECTATION ON THOSE PEOPLE THAN ANY OTHER GROUP OF DISABLED AND IT IS WE AMONG THE DISABILITY ADVOCATES ARE GUILTY OF THAT TOO IF YOU OF SEEN AN AD OR PEOPLE FIRST, PEOPLE WITH MENTAL RETARDATION CAN DEFEND THEMSELVESS AND CAN BECOME A VIABLE MEMBER OF SOCIETY. IT IS PERHAPS TOO OFTEN WE LOOK TO OUR OWN DISABILITIES FIRST AND LIKE EVERYBODY ELSE, WE ARE SELF CENTERED. >> YES? >> I WOULD LIKE TO INTRODUCE MYSELF, MY NAME IS PHILLIP BRAVIN, PRESIDENT OF THE NATIONAL CAPTIONING INSTITUTE, THE CHIEF EXECUTIVE OFFICER. I RESIGNED ABOUT TWO WEEKS AGO. AND WHAT IS VERY INTERESTING IS TALKING ABOUT THIS PARADIGM SHIFT. AND TALKING ABOUT IT FROM A DESIGN POINT OF VIEW. I WOULD SUGGEST THAT IT BE TALKED ABOUT FROM A POLITICAL OR CORPORATE INFLUENCE POINT OF VIEW. HOW MANY DISABLED PEOPLE SERVE ON CORPORATE BOARDS? NONE. VERY FEW. HOW MANY DISABLED PEOPLE SERVE IN POSITIONS OF INFLUENCE? HOW MANY DISABLED PEOPLE HAVE INPUT TO THE BUSINESS ROUND TABLE? NONE. I THINK THAT'S WHERE THE SHIFT HAS TO BE. THAT'S WHERE THE PARADIGM SHIFT HAS TO HAPPEN. IN ORDER TO HAVE IMPACT. WHAT WE HAVE SEEN SO FAR IS TOO MUCH IN THE WAY OF SAYING WE WILL DO IT AS A GOOD THING. THAT SHOULD NOT BE THE CASE. WE SHOULD DO IT NO MATTER WHAT. THOSE ARE MY THOUGHTS FOR THE DAY, THANK YOU. >> WOULD YOU SAY THANK YOU FOR US. >> JOHN: I HAVE TO GIVE ONE LITTLE PLUG FOR MY CHAIRMAN, TONE DOW COW WHO IS SUPPOSE TODAY BE HERE TODAY -- HIS LEVEL BUSINESS DEALS PREVENTED HIM FROM BEING HERE TODAY. SO I AM THE SUBSTITUTE. THE CHAIRMAN AT THE PRESIDENT'S COMMITTEE DOES HAPPEN TO BE AN INDIVIDUAL WITH A DISABILITY AND IS WALKING IN THOSE CIRCLES. YOUR POINT THOUGH IS WELL TAKEN. ALREADY FAR TOO FEW PEOPLE WITH DISABILITIES THAT HAVE BEEN ABLE TO DR. DR. THERE ARE FAR TOO MANY PEOPLE WITH DISBILL TOSS THAT HAVE BEEN ABLE TO RISE TO DECISION MAKE POLICIES. THAT IS TOO STARTING TO CHANGE. THIS PARTICULAR ADMINISTRATION IS APPOINTED MORE PEOPLE WITH DISABILITIES TO HIGH LEVEL GOVERNMENT POSITIONS THAN EVER BEFORE ALTHOUGH NOT NEARLY AS MANY AS I WOULD LIKE TO SEE. IT IS STARTING TO CHANGE WITHIN THE INDUSTRY AS WELL. >> ESTHER. ONE OTHER POINT. ESTHER: THEY SHOULD BE VALUED NOT JUST FOR GEE, HERE IS A SPOKESMAN ON PEOPLE WHO CAN'T WALK BUT MAN HERE IS A PERSON WHO CAN SIT ON HIGH BOARD AND PROVIDE VALUABLE INPUT TO MY COMPANY. TOO MANY PEOPLE ARE REPRESENTED TO BE SPOKESMEN THAN --. >> JOHN: TONY IS NOT ASKED TO BE ON THOSE BOARDS BECAUSE OF HITS DISABILITY. HE IS ASKED TO BE THERE BECAUSE OF CONSIDERABLE OTHER EXPERTISE. >> THERE IS A HAND IN THE BACK. YES? >>. >> MY NAME IS RANDY MACK, NATIONAL INDUSTRY INDUSTRIES FOR THE BLIND. I HAVE A QUESTION FOR THE PANEL. IN ASKING IT, I ONLY WANT TO SAY THAT I'M SORRY, YOU DON'T HAVE AN ANSWER, BUT IN RAISING THE QUESTION, MAKE IT WILL RAISE SOMETHING FOR ALL OF US TO THINK ABOUT. SOMEBODY WAS TALKING ABOUT HOW UNIVERSAL DESIGN IS A GOOD THING BECAUSE IF YOU TAKE THE EXAMPLE OF CURB CUTS, IT MAKES IT POSSIBLE FOR ANYBODY IN A WHEELCHAIR TO GET ACROSS THE STREET. IN THE REALITY FOR A LOT OF PRODUCT DEVELOPMENT, WHAT MOTIVATES PRODUCT DEVELOPMENT IS NOT HOW IT CAN BE MADE SIMPLE FOR EVERYBODY ACROSS THE BOARD AS MUCH AS HOW A PRODUCT MIGHT LOOK DIFFERENT OR FEEL DIFFERENT OR BE DIFFERENT. LOOK AND FEEL TENDS TO MOTIVATE DEVELOPERS OF SOFTWARE TECHNOLOGY AND HARDWARE TECHNOLOGY IN TERMS OF OF HOW THEY WANT TO DO THING MORE THAN ANYTHING ELSE BECAUSE OF THE COMPETETIVE NEED FOR COMPANY TOSS DIFFER RENTS ATE THEMSELVES FROM EACH OTHER THAT DRIVE THIS IS SORT OF TECHNOLOGY. I FIND IT INTERESTING THIS MORNING IN LOOKING AT JARVA THAT ON THE ONE HAND, WE WERE TALKING ABOUT A LANGUAGE THAT COULD RUN INDEPENDENTLY ON ANY COMPUTER, DISSIMINATE INFORMATION ON ANY COMPUTER, COULD RETURN EASILY ON ANY COMPUTER AND YET, WHEN WE WERE TALKING ABOUT THE NAVIGATION ISSUES, WE WERE TALKING ABOUT POINTING DEVICES. AND KEYBOARD WAS A REFERENCE STRICTLY FROM THE POINT OF VIEW FROM TEXT ENTRY. THE QUESTION I HAVE IS: HOW DO YOU MAKE STANDARD METHODS OF ACCESS THAT ACCOMMODATE MULTI-GROUPS OF INDIVIDUALS SOMETHING THAT WOULD NOT MAKE THE MANUFACTURERS OF THIS TECHNOLOGY FEEL AS THOUGH THEIR PRODUCTS WERE BEING MADE TO LOOK ALL THE SAME AND THEREFORE, MIGHT LOSS COMPETETIVE EDGE FROM THEIR COMPETITION? >> I CERTAINLY AS YOU SUGGESTED, YOU DON'T HAVE AN ANSWER, I HAVE A FEW THOUGHTS. THE FIRST IS YOU CAN PUT IN THE -- I'M GETTING KIND OF SPECIFIC,, BUT YOU CAN IN FIND IF YOU DESIGN IT AT A LOW ENOUGH LEVEL, YOU CAN PROVIDE THE OPTIONS AND I THINK IT IS IMPORTANT TO MAKE CLEAR TO IN DUTIES TRY, WE'RE NOT ASKING ALL PRODUCTS BE THE SAME OR THAT ALL THEIR PRODUCTS BE ACCESSIBLE, BUT THAT ALL THEIR PRODUCTS HAVE THE CAPABILITY OF BEING MADE ACCESIBLE AND SO, IT -- ACCESSIBLE. NOT EVERY CAR HAS TO HAVE A RADIO BUT EVERY CAR HAS A PLACE WHERE YOU CAN PRESIDENT THE RADIO. THE THING WE ARE TRYING TO DO IS GET THE RADIO HOLE STANDARD DICED. SO I DON'T HONESTLY SEE THAT -- I SEE THAT AS MORE OF AN EDUCATION PROBLEM THAN THE FUNDAMENTAL PROBLEM THAT -- I MEAN, ALREADY A LOT OF FUNDAMENTAL PROBLEMS HERE, BUT FUNDAMENTALLY, THEY DON'T NEED TO LOOK THE SAME AND I THINK THAT IS FAIRLY EASY TO EXPLAIN. TOM: ONE OF THE DIFFICULTIES IS WHEN THE POSITION IS ADVOCATED TO THE INDUSTRY, WHAT ESTHER JUST EXPRESS I HAD IS NOT THE WAY IT COMES OUT. JOHN TALKED ABOUT FOR INSTANCE, WHAT HAS BEEN HAPPENING INSOFAR AS DIGITAL WIRELESS PHONES AND THE AREAING-IMPAIRED. AND I TALKED ABOUT HEARING IMPAIRED AND I TALKED -- CHOICES AND ACCESS. THAT'S REALLY WHAT ESTHER IS TALKING ABOUT I THINK. YOU DON'T HAVE TO HAVE THE RADIO INSTALL BUT HAS SPOT FOR IT. WHAT OFTEN HAPPENS HOWEVER IS THAT IT GETS EXPRESSED IN TERMS OF EVERY PRODUCT WILL BE IDENTICAL IN THIS REGARD. THAT'S A MASSIVE CAUTION CONCEPT, EVERY CURB HAS TO HAVE A CUT BECAUSE THE CURBS DON'T MOVE. THAT'S RIGHT. BUT IN AN INFORMATION ENVIRONMENT, WHERE THE ESSENCE IS THE PERSONAL COMMUNICATION, EVERY DEVICE NEED NOT BE IDENTICAL. AND UNIFORM AND IN FACT, I DON'T WANT IT TO BE THAT. AND SO YOU WANT TO HAVE A SYSTEM THAT MAKES SURE THAT THERE IS ACCESS AND NOT TOKEN ACCESS. LEGITIMATE HONEST, CHOICES AND ACCESSIBILITIES. BUT THAT IS SOMETHING THAT IS DIFFERENT FROM UNIFORMITY. AND THAT IS THE UNIFORMITY IS CARRYING OVER TO AN INFORMATION ENVIRONMENT SOMETHING THAT WORKED IN MORE MASS FEEED ONE SIZE FITS ALL ENVIRONMENT.. >>> I THINK ONE THING THAT'S GOING TO HAVE TO HAPPEN, -- JOHN -- I'M SORRY, ONE THING THAT WILL HAVE TO HAPPEN IN TERMS OF THE SITTING OF THE STANDARD FOR ACCESS TO TELECOMMUNICATIONS THAT PEOPLE WILL HAVE TO APPROACH IT IN SORT OF A FUNCTIONAL WAY IF YOU WILL, THE ISSUE FOR EXAMPLE, FOR PEOPLE WITH WHEELCHAIRS IS NOT THAT THERE NEEDS TO BE A RAMP, THE ISSUE IS THAT THERE NEEDS TO BE A METHOD OF ENTRY OR EGRESS IN WHICH THERE IS -- EGRESS IN WHICH THERE IS A STOP THAT IS NAVIGATABLE. THAT LEAVES IT UP TO THE ARCHITECT TO BUILD A BUILDING WITH GROUND LEVEL OR WITH RAMPS OR THE STREET DESIGNER THAT DESIGN CORNER WHERE IS THE CORNERS DO NOT NEED A CURB CULT BECAUSE THE CORNER SLOPES RIGHT DOWN TO THE STREET. FOR EXAMPLE, WITH ACCESS FOR PEOPLE WHO ARE BLIND, WE NOW HAVE A VARIETY OF WAYS IN WHICH WE SAY, MAKE A PAMPHLET ACCESSIBLE. IT SOMETIMES IN BRAILLE, SOME TIME TAPE, SOMETIMES A DISCONCRETE IN ASKEW FOR MAT. SO I THINK THAT -- ASCII FORMAT. SO WE HAVE TO SET STANDARDS THAT SAY THAT THERE NEEDS TO BE ACCESS AND LEAVE IT TO INDUSTRY TO THE EXTENT POSSIBLE TO DESIGN AS MANY OPTION AS POSSIBLE TO MEET THE NEEDS OF PEOPLE WITH DISABILITIES. BUT I THINK WE NEED TO STAY THAT THERE HAS TO BE THE ASK SHE IS AND TO SET SOME STANDARDS AROUND THAT. >> WE'RE RUNNING OUT OF TIME. PEOPLE WHOEVER BEEN IN A MEETING WITH ME KNOW THAT WHEN I SAY WE END A MEETING AT 12:00 WE END IT AT 12:00. THIS HAS BEEN A REALLY IMPORTANT DISCUSSION I THINK BECAUSE IT'S COME TO SET THE CONTEXT FOR SOME OF THE LATER DISCUSSIONS THAT WILL HAPPEN TODAY. LET ME POINT OUT A COUPLE OF KEY THINGS THAT I THOUGHT WERE SAID HERE THAT YOU MIGHT WANT TO CARRY OVER. FIRST IS IT'S CRUCIAL THAT WE PRESENTS THIS NOT AS SERVING THE NEEDS OF NITCH MARKETS, BUT, IN FACT, VERY LARGE MARKETS, NOT NECESSARILY MASS MARKETS, BUT LARGE NUMBERS OF PEOPLE IN ANY CASE. SO THAT -- FIRST, WE EXPRESS THIS AS BEING A LARGE MARKET OPPORTUNITIES, NOT AS AN AGRIEVED VERY SMART NITCH MARKET. THERE IS AN EDUCATION PROCESS INVOLVED IN THAT. SECOND, WHAT WE'RE ABOUT IS ADVOCATING FOR AN INFRASTRUCTURE THAT MAKES POSSIBLE AN ACTIVE MARKET PLATES DOWN TO THE MARKET OF ONE SERVING INDIVIDUAL CHOICE AND NEEDS. BECAUSE THEY ARE VERY VARIED. THIRD: THAT GIVEN THE SPEED AND FLEXIBILITY INTO IS REQUIRED HERE, WE REALLY WANT TO GO TO INDUSTRY EITHER DIRECTLY TO COMPANYS OR THROUGH THEIR PROFESSION ALSO, AND URGE THEM TO TAKE THE LEAD IN SETTING SOME OF THE CORE STANDARDS AND THE IMPLEMENTATIONS. BUT AT THE SAME TIME, IT IS VITAL A WE HAVE ACTIVE PRESSURE FROM CONSUMER ADD - ADVOCATES AND THAT CERTAIN THINGS BE MAN DADED AS JOHN JUST IMAGINED PERHAPS BY REGULATIONS OR GOVERNMENT, BUT IT SHOULD HAPPEN AT THE LEVEL OF THE INFRASTRUCTURE OF THE MOST GENERAL PRINCIPLES AT THE LEVEL OF THERE MUST BE ACCESS AS OPPOSED TO YOU MUST DO IT THIS WAY. BECAUSE "THIS WAY" KEEPS CHANGING FOR GOVERNMENT TO BE ABLE TO HANDLE. IT SOUNDS LIKE EXTREMELY POWERFUL CONCEPT TOSS GUIDE US AS WITH GO FORWARD. ESTHER HAS ASKED IF WE CAN GIVE OUR E-MAIL ADDRESSS AND I THINK THAT IS A GREAT IDEA. WOULD YOU LIKE TO START? GO-AHEAD, WE WILL GO DOWN THE LINE. JOHN? >> JOHN: AND I WANT TO ADD ONE THING TO WHAT STEVE WAS SAYING. THAT IS THAT AS THIS MOVES FORWARD AT EVERY STEP OF THE WAY, THE MORE PEOPLE WITH DISABILITIES ARE INVOLVED IN THE DEVELOPMENT OF ALL OF THOSE THINGS, THE BETTER OFF WE WILL HAUL BE. WHETHER IT'S GOVERNMENT SETTING STANDARDS, WHETHER IT IS INDUSTRY COMING UP WITH A NEW PRODUCT OR WHATEVER IT MAY BE, THE MORE THAT THE COMMUNICATION IS THERE, THE BETTER. AND CONFERENCES LIKE THIS ARE GREAT PLACES TO INITIATE THAT SORT OF COMMUNICATION. MY E-MAIL ADD RID IS J LAN CAMP, J L.A. NCA S T AT P C E P D PRESIDENT'S COMMITTEE ON EMPLOYMENT WITH DISBILL AT P C E P D DOT GOV. >> THANK MY ELEMENT MALE ADR. DRESS IS E DYSON, AT ADVENTURE, THAT'S E D WHICH IS MY INITIALS, E D V E N T U R E, DOT COME AND HIGH REPEAT THAT. E DYSON, E D Y S O N AT ADVENTURE WHICH IS SPELLED LIKE ADVENTURE BUT WITH AN E. DOT COM AND MY FINAL ADDRESS IS SIMPLY TO MAKE THE POINT TONE MAKES, NO, PEOPLE WITH DISABILITYS ARE NOT A LARGE MARKET. PEOPLE WITH DISABILITIES EXIST IN LOTS OF DIFFERENT MARKETS BUT THE WHOLE POINT IS THAT IT'S NO LONGER CLUMPED PEOPLE WITH DISABIITIES HERE AND NORMAL PEOPLE THERE. THERE ARE PEOPLE -- IT'S AN OPTION JUST AS ALREADY PEOPLE WHO WANT THE FRENCH VERSION, ALREADY PEOPLE WHO WANT THE AREAING ASSISTED VERSION AND -- HEARING ASSISTED VERSION AND IF YOU PUT THEM ALL TOGETHER, THEY CON TAUGHT MANY, MANY SMALL MARKETS AND AS TONE WAS SAYING, WHAT IS HAPPENING IS -- TONY WAS SAYING, YOU ARE MOVING AWAY FROM THE CHILDREN DEMOCRACY MARKET WHERE EVERYBODY VOTES CAN THE WINNER GETS THE PRODUCT DESIGN FOR THEIR SPECTS TO THE MARKET MARKET WHERE PEOPLE HAVE MORE INDIVIDUAL CHOICE. >> OKAY, THE LAST E-MAIL ADDRESS IS FOR TOM WHEELER, T WHEELER, W H E E L E R AT C T I A DOT BORG. >> I'LL THROW MY INN. IT'S MILLER M I L L E R AT M E O L, THAT STANDS FOR MASS ED ON LINE, DOT M ASS THAT STANDS FOR MASSACHUSETTS. AND DOT ED YOU'VE. THANK YOU ALL. I THINK FROM HERE, BETSY, DO YOU WANTS TO TELL US WHAT HAPPENS NEXT. THANK YOU TO THE PANELISTS FOR JOINING US. >> THANK YOU ALL. WHAT WAS A TERRIFIC PANEL. I HAVE A FEW LITTLE ADMINISTRATIVE DETAILS TO ANNOUNCE TO YOU. FIRST OF ALL, WE WILL BE PROVIDING SHUTTLE SERVICE FOR EVERY ONE HERE BETWEEN GALLAUDET AND UNION STATION. THE -- WE HAVE AN ACCESSIBLE BUS WITH A LIFT. IT WILL START RUNNING GALLAUDET AT 6:30 AND WILL BE RUNNING CONTINUOUSLY FROM 6:30 TO 10:30 TONIGHT BETWEEN THE KELLOGG CONFERENCE CENTER EXAMPLE UNION STATION. THIS IS TO PROVIDE PEOPLE SOME FEASIABLE MEANS OF GETTING BACK AND NORTH TO AND FROM CAMPUS. IF YOU WOULD LIKE TO TAKE A TAXI, YOU CAN AVOID A WAIT BY SIGNING UP FOR A TAXI AND WE WILL CALL IT FOR YOU IN ADVANCE. HAS SIGN UP SHEET AT THE REGISTRATION TABLE WHERE YOU CAME UP AND FINALLY, LUNCH WHICH HAS PENS NOW, WE HAVE TWO HOURS FOR LUNCH. THAT'S TO GIVE YOU AN OPPORTUNITY NOT ONLY TO HEAT BUT ALSO TO ENTERACT WITH THE EXHIBITS AROUND THE ROOM WHERE LUNCH IS BEING SERVED. LUNCH IS DOWN THIS HALL THIS WAY, PAST THE ELEVATOR, PAST THE FOUNTAIN AND VEER A LITTLE TO YOUR LEFT AND KEEP ON GOING STRAIGHT PAST THE PLACE WHERE YOU REGISTER FEARED THE CONFERENCE AND IT IS IN THE BALL ROOM ON THE RIGHT. WE WILL MEET BACK HERE AT 2:00.