>> OKAY EVERYBODY, PLEASE COME IN AND TAKE YOUR SEATS, WE WOULD LIKE TO GET STARTED ON OUR LAST PANEL OF THE DAY AND WE'RE RUNNING A LITTLE LATE SO WE NEED TO GET THINGS ROLLING. SO WE CAN CONTINUE DISCUSSION WITHOUT GOING OVERTIME. PLEASE COME IN AND GET SEATED. THANK YOU. OKAY, FOR OUR NEXT PANEL, WE'RE RUNNING LATE HERE SO WE NEED TO GET GOING. THE NEXT PANEL, ASKS THE QUESTION: WHAT MAKES COMPANIES DO THE RIGHT THING? IS IT THE MARKET OR AND THE MANDATE. WE HAVE A STELLAR GROUP OF PEOPLE HERE TO DISCUSS THAT VERY QUESTION. I WILL JUST TURN IT OVER TO KIMBERLY JENKINS. SHE IS THE EXECUTIVE DIRECTOR OF HIGHWAY ONE. KIM, I THINK YOU CAN PROBABLY DO A MUCH BETTER JOB OF TELLING FOLKS WHAT. >> WELCOME TO THE PANEL ON UNIVERSAL DESIGN, MANDATE FOR MARKETS, ALSO, SUBTITLED, CARROT -- >> WELL, IT IS PUSHED ON TOP. OH, DOES THAT WORK BETTER. >> NO. >> OKAY, HOW ABOUT THAT? >> NO. OKAY, NOW, WE'RE ON. GREAT. WHAT I SAID IS THIS IS THE UNIVERSAL DESIGN MANDATES FOR MARKET PANEL. WE WELCOME YOU. I ALSO BEEN TOLD IT IS CALLED THE CARROT OR STICK. AND BETSY ASKED ME TO SAY A FEW WORDS ABOUT HIGHWAY ONE LOCATED HERE IN WASHINGTON. OUR MISSION IN LIFE IS TO HELP ENLIGHTEN GOVERNMENT LEADERS ABOUT HOW TO USE TECH MOLSON GO ESPECIALLY AS IT RELATES TO COMMUNICATION WITH OUR CONSTITUENTS. AND WE ARE FUNDED BY COMPANIES LIKE APPLE, AT&T, IBM, NOVEL, ADOBE, CLARIS, EASTMAN KODAK, LOTUS, MICROSOFT AND SUN SOFT. SO IT'S A STELLAR GROUP OF TECHNOLOGY COMPANIES AND ABOUT A YEAR AGO, DEBORAH KAPLAN CAME INTO OUR CENTER AND PART OF WHAT I WANTED WANTED TO TELL YOU TODAY IS AT THAT TIME, WHEN SHE WALKED INTO THE CENTER, I REALIZED WHAT A VERY BRIGHT WOMAN THIS IS. SHE OBVIOUSLY KNEW HER ISSUES, REALLY KNOWS HER TECHNOLOGY AS WELL AS ANY OF US AT THE CENTER. AND SHE KNOWS HOW TO GET THINGS DONE AND ONE OF THE THINGS SHE DONE ELECT ME TO MODERATE A PANEL ABOUT WHICH I KNOW VERY LITTLE. I THINK DEBORAH'S VERY SMART HIDDEN AGENDA IS TO GET THREE SETTING UP HERE WITH A PANEL OF REALLY GIFTED EXPERTS SO THAT YOU CAN TAKE THE MESSAGE BACK SO I CAN LEARN AND TAKE THE MESSAGE BACK TO THE CORPORATIONS WHICH I JUST RATTLED OFF AND EVEN TO SOME GOVERNMENT LEADERS. SO WHAT I DO KNOW SOMETHING ABOUT THOUGH, DEALING WITH THESE TECHNOLOGY COMPANIES AND DEALING WITH POLITICANS AS I DO THAT THERE IS A ONGOING TENSION BETWEEN GOVERNMENT AND CORPORATE AMERICA BECAUSE OF WHAT WE ENCOUNTER IS THOSE WHO REGULATE WELL AND THOSE WHO AVOID REGULATIONS. I THINK THOSE ARE REALLY PART OF THE TOPIC TODAY. IS THERE ROOM FOR REGULATIONS HERE OR CAN THE MARKET DRIVE SOME OF THE CHANGES THAT WE NEED TO BE SEEING. SO I WANT TO TELL YOU THAT I'M HERE TO SOAK UP YOUR MESSAGE AND I WILL SOME DAY COME BACK AND KNOW A LOT MORE ABOUT THIS WHEN I SIT ON A PANEL. WITH THAT, I WOULD LIKE TO TURN IT OVER TO PEOPLE WHO REALLY KNOW WHAT THEY ARE TALKING ABOUT. IMMEDIATELY TO MY LEFT IS KAREN KRUEGER. HE IS THE COUNCIL, STATE LEGISLATION OF MOTION PICTURE ASSOCIATION OF AMERICA. THE MEMBER COMPANIES OF M P A A INCLUDE WALT DISNEY COMPANY, MGM, SON INTO PICTURES ENTERTAINMENT, 20TH CENTURY FOX TO NAME A FEW OF THEM. PRIOR TO M P A A. KAREN WAS A SENIOR POLICY ANALYST WHO REPRESENTED DAN GLICKMAN AND SHE ADVISED HIM ON A WIDE RANGE OF ISSUES INCLUDING THE AMERICANS WITH DISABILITIES ACT. PREVIOUSLY, SHE'S A MEMBER OF THE LAW FIRM OF PRESTON GATES AND SHE HAS AN UNDERSTAND UNDERGRADUATE DEGREE FROM MY ALMA HALT TAR, FROM DUKE UNIVERSITY, SO WE WERE SWAPPING STORIES AND AN HONOR GRADUATE OF HARVARD LAW SCHOOL. WE HAVE ASKED KAREN TO TAKE A LOOK AT PRIMARILY, THOSE MARKET FORCES INFLUENCING WHAT M P A A'S WORK IS ALL ABOUT WITH THE DISABILITY COMMUNITY. AND I NEED TO GIVE HER MY MIKE. >> THANK YOU. ON BEHALF OF JACK BE LINEN THE C E OF THE OF THE MOTION PICTURE ASSOCIATION, I APPRECIATE THE OPPORTUNITY TO BE HERE DIDN'T TO BE PART OF THIS CONFERENCE] AND PANEL. WE ARE VERY INTERESTED IN STAYING ABREAST OF ALL THE NEW TECHNOLOGIES OUT THERE AND BEING A PART OF UNIVERSAL ACCESS. LET ME START BY ADMIT THAT THE MOTION PICTURE INDUSTRY IS A VERY HEAVILY MARKET DRIVEN INDUSTRY, WE ARE GREEDY. WE ADMIT THAT AND WE LOOK FOR NEW MARKETS AND THE PROMISE MOVE A LARGER AND NEW AUDIENCE DRIVE THE NEW TECHNOLOGY AND OUR NEW PROJECTS FOR INSTANCE IN THE DEAF AND HARD OF HEARING COMMUNITY, THE MILLIONS OF NEW VIEWERS THAT WERE PROMISED HAS DRIVEN THE MOVE. TOWARD CLOSED CAPTIONING ON VIDEO. IN THE EARLY 80S, YOU COULD HARDLY FIND A VIDEO TAPED WHAT WAS CLOSED CAPTIONED AND NOW, VIRTUALLY, A HUNDRED PERCENT OF OUR NEW PRODUCT IS CLOSED CAPTIONED JUST ROUTINE HE. EVEN SOME OF THE OLDER TITLES ARE BEING CLOSED CAPTIONED AND RELEASED THAT WAY. THIS IS ALL DONE ON A VOLUNTARY BASIS, WORKING WITH THE DEAF AND HARD OF HEARING COMMUNITIES AND THIS COOPERATION HAS SHOWN THE INDUSTRY, THE POTENTIAL AND WE BELIEVE HAS ALSO ASSISTED IN THE GREAT STRIDES THAT HAVE BEEN MADE. IN THE AREA OF DESCRIBED VIDEOS, THE SAME IS BEGINNING TO OCCUR. THAT IS TO SAY THAT THE STUDIOS ARE BEING MADE AWARE OF THE POSSIBILITIES OF LARGER MARKETS, NEW MARKETS AND LUCRATIVE MARKETS AND THEY HAVE BEGUN TO EXPLORE THE POSSIBILITIES OF BRANCHING OUT AND EXPANDING. NOW, WHILE THIS MOVEMENT SOME MUCH NEWER THAN THE CAPTIONING MOVEMENT, IT IS MOVING ALONG THE SAME PATH. AND FOR INSTANT, BLOCKBUSTER, THE BLOCKBUSTER STORES HAVE STARTED A TEST PROJECT, THEY ARE RACHETING UP THE PROJECT FROM TEN STORES TO A NUMBER OF STORES ACROSS THE COUNTRY THAT WILL PROVIDE DESCRIBED VIDEOS. ALSO TURNER GLASS SICK MOVIES HAVE STARTED PROGRAM WHERE THEY ARE SHOWING DESCRIBED MOVIES ON THEIR CHANNEL. AND EVER BEEN TOLD THIS HAS BEEN FUNDED BY THE DEPARTMENT OF EDUCATION. SO YOUR FEDERAL TAX DOLLARS AT WORK HELPING OUR COMPANIES DO SOMETHING GOOD. AND THEN, THE NEXT STEP, THOUGH IF YOU LOOK WHAT, YOU HAVE TELEVISION AND VIDEO, AND YOU SEE THAT THE GREAT PROGRESS BEING MADE, WE'RE NOW TRYING TO MOVE INTO THE THEATERS, THAT'S THE NEXT STEP. WE BEEN INVOLVED IN TRYING TO DEVELOP NEW TECHNOLOGIES ASSIST THOSE THAT ARE DEVELOPING NEW TECHNOLOGIES THAT WILL BRING CAPTIONED MOVIES AND DESCRIBE MOVIES REGULARLY INTO THEATERS AS OPPOSED TO JUST SPECIAL SCREENINGS. WHILE THE COST RIGHT NOW ARE CHALLENGING, WE CONTINUE TO WORK IN THE HOPE THAT SOON, THESE INNOVATIONS WILL BE AT A REASONABLE COST WHERE THIS CAN BE DONE ALL OVER THE PLACE. IRONICALLY, WE BELIEVE THAT MANDATING THIS TYPE OF PROGRESS WOULD HAVE LIKELY STIFLED IT BECAUSE IT'S JUST CORPORATE NATURE TO FIGHT THE MANDATE FIRST. IF IT IS MANDATED, RESOURCES WILL BE FUNNELED TO FIGHT THE MANDATE AS OPPOSED TO MAKING THE PROGRESS AND THEN, ONCE IF THE MANDATE GOES INTO EFFECT, AFTER THE RESOURCES HAVE BEEN USED TO FIGHT IT, YOU GET THE MINIMUM LEVEL THAT THE MANDATE REQUIRES. YOU DON'T GET THE ADDITIONAL PROGRESS THAT IS IN GENDERED WITH A COOPERATIVE SPIRIT AND WORKING TOGETHER WITH COMMUNITIES. FOR INSTANCE, IN THE CAPTIONING AREA, SOME FOLKS HAVE TRIED TO SAY THAT EVERY VIDEO IN THE VIDEO STORE RIGHT NOW SHOULD BE CAPTIONED OR IT SHOULD NOT BE IN THE VIDEO STORE. WELL, WHAT'S GOING TO HAPPEN IF THAT OCCURS IS VIDEOS OLDER VIDEOS THAT RIGHT NOW ARE NOT CAPTIONED AND IT IS COST COSTLY TO CAPTION OLDER VIDEOS WILL JUST BE TAKEN OFF THE SHELF FROM EVERY ONE. THEY JUST WILL NOT BE THERE. WHEREAS WITHOUT THE MANDATE, COMPANIES ARE WORKING WITH COMMUNITIES, WORKING FINDING WITHIN THEMSELVESS THE RESOURCE TOSS DO THIS ON THEIR SOUND AND GET IT OUT IS THERE AND GET AS MANY AS POSSIBLE. NOW, SPEAKING OF THE COMPANIES AND MAKING THESE THINGS POSSIBLE, IN ORDER TO BE EFFECTTIVE, TO GET THE BIGGEST BOTTOM LINE, THE STUDIOS CONSTANTLY NEED MORE DATA. THEY NEED TO KNOW HOW TO GET TO PEOPLE WHO NEED ADDITIONAL TECHNOLOGY, WHERE AND WHEN TO ADVERTISE, WHO TO TALK TO. WHERE TO GO. THEY NEED TO KNOW HOW PEOPLE WITHIN DIFFERENT DISABILITY COMMUNITIES COMMUNICATE WITH EACH OTHER, SHOULD THEY FOCUS ON THEATERS OR WOULD IT BE BETTER TO ENSURE THAT HAVE ONE WOULD BE BETTER AT HOME. THESE TYPE OF QUESTIONS MUST BE ADDRESSED AND OUR BEST ANSWER WITH TWO WAY COMMUNICATIONS THE BETWEEN THE INDUSTRY, AND COMMUNITY SEE, THE TWO WAY COMMUNICATION IS A VERY IMPORTANT FAUCET OF THIS. AND WE BEEN WORKING WITH A NUMBER OF PEOPLE TO OPEN THE DIALOGUE, TO CONTINUE THE DIALOGUE, BUT WE WOULD LIKE TO ENHANCE THE DIALOGUE. ANOTHER THING THAT THE STUDIOS AS THEY WORKED ON THIS ACCESS ISSUE, THEY REALIZED AND IT'S BECOME INCREASINGLY CLEAR THAT THEY NEED TO CONSOLIDATE THE ISSUE IN ORDER TO MAKE IT ECONOMICALLY FEASIABLE. THE DISABILITY COMMUNITIES NEED TO COME TOGETHER TO WORK WITH INDUSTRY TO GET TECHNOLOGY. IT IS VERY DIFFICULT AND IT'S VERY FRUSTRATING TO TRY TO MOVE FORWARD WHEN A NUMBER OF DIFFERENT COMMUNITIES ARE WORKING FOR THEIR OWN AGENDAS AND IT DOES NOT LEAD US ANYWHERE PRODUCTIVE. SO, AS TO ANSWER QUESTION, MARKET OR MANDATE, I WOULD SAY MOTION PICTURE INDUSTRY, RESPONDED TO MANDATES AS IT HAS TO BUT IT EXPANDS IN RESPONSE TO THE MARKET WHAT SELLS THE MOST PRODUCT. IT WAS -- I WAS ALSO ASKED TO DISCUSS SOME OF THE REGULATORY RISKS AND BENEFITS OF BEING INVOLVED IN THE UNIVERSAL ACCESS ISSUE. I THINK THE BIGGEST REGULATORY BENEFIT OF BEING INVOLVED IS THAT FLOSS REGULATIONS. BY BEING ENVELOPE, BY WORKING VOLUNTARILY, BY GETTING SOMETHING DONE, RIGHT NOW, ALREADY NO ENACTED LAWS REQUIRING OUR STUDIOS TO DO A HUNDRED PERCENT OF EVERY VIDEO IN THE VIDEO STORE FOR INSTANCE. THE DEPARTMENT OF EDUCATION WAS INVOLVED IN THE EARLY 80S TO JUMP START THE ISSUE AND BEEN INVOLVED WITH THE VIDEO DESCRIPTION BUT, THAT A BEEN BEEN ABOUT THE LIMIT OF THE FEDERAL INVOLVE. BUT THEY JUMP STARTED ISSUE AND NOW YOU GOT 30, 40 CAPTIONING COMPANIES FOR IN THAT IS LIKE THE NATIONAL CAPTIONING INSTITUTE WORKING ON THIS ISSUE FROM JUST A LITTLE SEED MONEY. THE RISKS HOWEVER ARE THAT WITH A "SEXY ISSUE, SOMEONE WILL TAKE THIS ON THAT THE MOVIE INDUSTRY SHOULD BE THE EXAMPLE AND WE'RE BASICALLY A RISK WHEN WE GET INVOLVED OPENLY AND ACTIVELY. HOWEVER, WE REALLY THINK IT IS THE RIGHT THING TO DO. IT IS A GOOD PLACE TO BE AND WE'RE ANXIOUS TO CONTINUE TO WORK TOWARD UNIVERSAL ACCESS. SO WE'RE GOING TO STAY INVOLVED. THANK YOU. >> I WOULD NEXT LIKE TO INTRODUCE DAVID CAPOZZI FROM THE ACCESS BOARD. HE AND HIS STAFF ESTABLISHED ACCESSIBILITY GUIDELINE THAT CONDUCT TRAINING AND TECHNICAL SUPPORT AND RESEARCH ON ACCESSIBILITY ISSUES. PRIOR TO HIS WORK WITH THE ACCESS BOARD, HE SERVED AS VICE PRESIDENT OF ADVOCACY FOR THE NATIONAL EASTER SEALS SOCIETY AND PART OF THAT PRIOR TO THAT, HE WAS THE NATIONAL ADVOCACY DIRECTOR FOR PARALYZED VETERANS OF AMERICA. HE GRADUATED FROM STATE UNIVERSITY OF NEW YORK AT BUFFALO. WITH AN UNDERGRADUATE DEGREE IN PSYCHOLOGY, ALSO, PHI BETA CAPPA WHICH IMPRESSED ALL OF US AND THEN, BUFFALO SCHOOL OF LAW. >> THANK YOU KIMBERLY. >> KAREN AND CAROL ARE SUPPOSED TO BE THE CARROT AND I'M SUPPOSED TO BE THE STICK. ALTHOUGH I WOULD ARGUE THAT WE'RE PROBABLY NOT THE WHOLE STICK. WE'RE PROBABLY A BRANCH OF THE STICK. AND I'LL EXPLAIN THAT IN A FEW MINUTES. I WANT TO TALK ABOUT A FEW THINGS. KEN: ROLE OF THE ACCESS BOARD UNDER THE TELECOMMUNICATIONS ACT. AND THE ROLE THAT WE WILL LAY UNDEVELOPING ACCESSIBILITY GUIDELINES, SECONDLY, THE PROCESS WE WILL BE USING IN DEVELOPING THOSE GUIDELINES. THIRD TO GIVE YOU A BRIEF UNDERSTANDING OF THE TIME FRAMES OR AT LEAST THE GENERAL TIME FRAMES THAT WE INTEND TO FOLLOW AND DEVELOPING THESE GUIDELINE AND THEN BEFORE I DO ANY OF THAT, I WANT TO GIVE YOU A FEEL FOR WHAT THE ACCESS BOARD HAS DONE HISTORICALLY SO YOU HAVE A BETTER UNDERSTANDING OF OUR AGENCY. WE'RE A SMALL INDEPENDENT FEDERAL AGENCY. WE BEEN AROUND FOR 23 YEARS. WE WERE BEGUN IN 1973 UNDER THE 1973 REHABILITATION ACT. OUR ORIGINAL MANDATE WAS TO DEVELOPMENT ACCESSIBILITY GUIDELINES UNDER THE ARCHITECTAL BARRIER'S ACT, THAT APPLY TOSS ACCESS TO FACILITIES NOT WHAT WE ARE TALKING ABOUT TODAY REGARDING COMMUNICATIONS AND THE TRADITIONAL ROLE OF THE BOARD HAS BEEN IN THE DEVELOPMENT OF GUIDELINES AND ENFORCEMENT OF THOSE GUIDELINES FOR BUILDINGS AND FACILITIES, BRICKS AND MORTARS. AND WE DID THAT. WE ISSUED ACCESSIBILITY GUIDE LINED FOR THE FEDERAL SECRETARY IN THE EARLY 1980 AND WE TO THIS DAY ENFORCE THOSE REGULATIONS REGARDING ACCESS TO FEDERAL BUILDINGS. OUR ROLE CHANGED SUBSTANCE AILLY IN 1990 WITH THE PASSING OF THE AMERICAN WITH DISABILITIES ACT. THAT LAW GAVE US RESPONSIBILITY TO ISSUE MORE ACCESS BELL TEE GUIDELINE ARE FOR THE PRIVATE SECTOR AND FOR THE STATE AND LOCAL GOVERNMENT SECTOR. SO NOW, THE FEDERAL GOVERNMENT, THE STATE AND LOCAL GOVERNMENT AND THE PRIVATE SECTOR ALL HAVE ACCESSIBILITY GUIDELINES AND REGULATIONS TO PROVIDE THEM WITH INSTRUCTION ON HOW TO DEVELOP ACCESS IN BUILDINGS AND FACILITY. THE BOARD DOES THAT. WE ALSO DEVELOP ACCESSIBILITY GUIDELINES IMPORTANT VEHICLES AND TRANSPORTATION FACILITIES. WE DID THAT IN A YEAR AFTER THE ADA PASSED SO WITHIN ONE YEAR AFTER PASSAGE OF THE ADA, WE ISSUED WHAT WE CALLED THE AMERICAN WITH DISABILITIES ACT ACCESSIBILITY GUIDELINES. WE CALLED THEM A DAG, DID THAT IN ONE YEAR SINCE THEN, WE BEEN CONTINUOUSLY UPDATING AND ADDING TO THOSE GUIDELINES SO RIGHT NOW, WE HAVE NINE DIFFERENT RULEMAKING ACTIVITIES THAT WE'RE WORKING ON SIMULTANEOUSLY REGARDING STATE AND LOCAL GOVERNMENT ACCESS, CHILDREN'S FACILITIES, RECREATION FACILITIES, WATER TRANSPORTATION, A VARIETY OF ACCESSIBILITY ISSUES. THEN, THIS YEAR, CONGRESS PASSED THE TELECOMMUNICATIONS ACT. THAT LAW GAVE THE BOARD ADDITIONAL RULEMAKING RESPONSIBILITIES TO ISSUE ACCESSIBILITY GUIDELINES FOR TWO TYPES OF EQUIPMENT, TELECOMMUNICATIONS EQUIPMENT AND CUSTOMER PREMISES EQUIPMENT. SO WHEREAS IN THE PAST, THE BOARD HAD BIN INVOLVED IN BRICK DID MORTAR TYPE ISSUES, NOW WE'RE INVOLVED IN THE INFORMATION SUPER HIGHWAY AND EQUIPMENT ISSUES. WE'RE VERY EXCITED ABOUT THAT. ALTHOUGH IT IS A BIG CHALLENGE FOR THE BOARD. LET ME EXPLAIN HOW WE COULD TACKLE THE ISSUE. TRADITIONALLY, AGENCIES FEDERAL AGENCIES HAVE USED WHAT IS CALLED NOTICE AND COMMENT RULEMAKING. AN AGENCY AND THEIR STAFF WILL TAKE WHATEVER INFORMATION THEY HAVE ON A GIVEN SUBJECT EITHER THROUGH REVENGE AND THROUGH THEIR OWN COLLECTION OF INFORMATION AND SET DOWN IN A SMALL ROOM AND GATHER AMONG THEMSELVES AND WRITE WHAT THEY THINK IS THE BEST RULE FOR THE REST OF THE COUNTRY. WELL, I THINK, NUMBER PUBLISH THAT IN THE FEDERAL REGISTER, SEEK COMMENT FROM THE PUBLIC, AND ISSUE A FINAL RULE. THE PROBLEM WITH THAT HAS BEEN -- THERE IS VERY LITTLE INPUT FROM THE NUMBER WHEN THE DAG DEVELOPED ITS PROPOSED RULE. THE OTHER PROBLEM IS THAT THROUGH A WRITTEN AND THAT'S THE WAY THE TRADITIONAL RULEMAKING PROCESS HAS GONE ACTION WRITTEN COMMENT PERIOD, THE PUBLIC HAS LITTLE OPPORTUNITY TO SUBSTANTIALLY CHANGE THEIR PROPOSED RULE WHEN IT GETS DO A FINAL RULE. SO THERE IS SOME INHERENT DISINCENTIVES TO USE TRADITIONAL NOTICES AND COMMENT RULE MAKING FROM THE PUBLIC'S PERSPECTIVE. THERE IS VERY LITTLE INPUT IN THE PRO VETS AND CONTEMPT OF THE REGULATION. THE AGENCY DESINGED WHAT'S BEST FOR THE REST OF THE COUNTRY. WE USED THAT PROCESS FOR A LONG TIME BUT ABOUT ABOUT FOUR YEARS AGO, WE STARTED CHANGING THAT. WE'RE COMMITTED TO USING A VERY INTERACTIVE PUBLIC PARTICIPATION PROCESS. SO WE USE WHAT ARE CALLED FEDERAL ADD VICE SORRY COMMITTEES. WE USE FOUR THAT WE HAVE USED AND IN FACT TWO NIGHTS AGO, ONE OF OUR ADVISORY COMMITTEES RECEIVED AN AWARD FROM THE VICE PRESIDENT'S OFFICE CALLED THE HAMMER AWARD. IF ANY OF YOU WATCHED DAVID LETTERMAN LATE AT NIGHT AND SOME OF US STAY UP LATE AT NIGHT. THERE WAS A SHOW ON WHEN DAVID -- VICE PRESIDENT GORE PUT HIS GOGGLES SHOWN AND HAD A GLASS ASHTRAY AND WAS TALKING CAN PAGES AND PAGES OF REGULATION AND HOW THIS GLASS ASHTRAY HAD TO BE MADE. SO HE TOOK THIS HAMMER AND SMASHED THE GLASS ASHTRAY AND BROKE IT TO BITS TO HOW HOW THE GOVERNMENT IS THROWING AWAY THOSE REGULATIONS AND MOVING ON TO MARKET FORCES AND MORE COMMON SENSE APPROACHES TO REGULATORY ACTIVITY. SO THEY CAME UP WITH THIS HAMMER HAYWARD AND IT'S A CHEAP HAMMER THAT THEY BUY FROM THE DEPARTMENT STORE OR HARDWARE STORE AND PUT IT IN THIS FRAME, PUT GLASS ON IT, PUT A LITTLE RED, NIGHT AND BLUE BOW ON IT AND THE PURPOSE IS TO POINT OUT HOW THEY CAN IMPROVE THE OPERATION AND SERVICES THEY PROVIDE TO THE FUN AND MAKE GOVERNMENT WORK BETTER AND COST LESS. SO IS THAT'S WHY IT IS KIND OF A CHEAP AWARD. BUT THE MEANING BEHIND IT WAS VERY IMPORTANT TO US. AND SO THE VICE PRESIDENT AWARDED ONE OF OUR ADVISORY COMMITTEES FOR ITS WORK IN RECITING OUR ACCESSIBILITY GUIDELINES. SO WE NOW USE ADVISORY COMMITTEES FOR HOUR SUBSTANTIAL RULEMAKING. THAT'S THE PROGRESS WE ARE USING FOR THE TELECOMMUNICATION GUIDELINES WE'RE DEVELOPING. WE HAVE DONE SOME WORK IN THIS AREA ALREADY. WE PUBLISHED NOTICE IN THE FEDERAL REGISTER. ONE MONTH, A MONTH AND HALF AFTER AFTER THE LAW WAS PASSED EXPRESSING OUR INTENT THAT WE WERE TO FORM A FEDERAL ADVISORY COMMITTEE. WE ASKED PEOPLE FOR THEIR INTEREST IN SERVING ON THAT COMMITTEE. WE GOT A GOOD RESPONSE. SO OUR JOB WAS VERY HARD IN ELECTING MEMBERS FOR THE ADVISORY COMMITTEE. WE USUALLY LIKE TO LIMIT IT TO ABOUT 25 MEMBERS. IN THIS CASE, WE SELECTED 33 MEMBERS TO THE ADVISORY COMMITTEE AND MANY OF THEM ARE IN THIS ROOM TODAY AND OTHERS WERE EARLIER. I WAS GOING TO MENTION ALL OF THEM BUT I'M AFRAID I WILL MISS SOMEONE SO I WILL NOT DO THAT. I WILL MENTION THAT PAUL STRADER, OUR VICE CHAIR IS SITTING HERE MIDWAY IN THE AUDIENCE, HE IS FROM THE AMERICAN FOUNDATION FOR THE BLIND. WE'RE VERY PLEASED TO HAVE HIM FOR OUR VICE CHAIR. BUT THERE ARE SEVERAL OTHER MEMBERS OF THE ADVICE COMMITTEE SO I WILL NOT GO THROUGH ALL OF THEM. WE ESTABLISHED THE ADVISORY COMMITTEE IN PLAY AND NAMED 33 ORGANIZATIONS TO THE GROUP. THEY MET FOR THE FIRST TIME IN JUNE AND WE ADDED THE TWO ADDITIONAL GROUP, NOT ROLL LO EXAMPLE THE AMERICAN SPEECH SLANG AND HEARING ASSOCIATION. SO WE HAVE A TOTAL OF 35 AGENCIES ORGANIZATIONS ON OUR FEDERAL ADVISORY COMMITTEE WHO WILL BE MEETING FOR SIX MONTHS TO PRO TRIED THE BOARD WITH THEIR BEST RECOMENDATIONS ON WHAT THESE GUIDELINES SHOULD LOOK LIKE. SUBSEQUENT TO THAT, WE TAKE THEIR INFORMATION, AND WE DIGEST IT AND THEN, ISSUE A PROPOSED RULE IN THE FEDERAL REGISTER, SEEKING PUBLIC COMMENT AND NOT THE BOARD'S IDEA BROUGHT THE COMMITTEE IDEAS ON WHAT THE GUIDELINES SHOULD ENTAIL. AFTER ANAL LIEDING THE PUBLIC COMMENT, WE WILL ESTABLISH A FINAL RULE ON OR BEFORE AUGUST 7, 1987. WE ARE DOING VERY CLOSELY IN CONJUNCTION WITH THE FEDERAL COMMUNICATIONS COMMISSION. THEY WILL BE ISSUING SOON, I BELIEVE AROUND END OF SEPTEMBER WHAT'S CALLED A NOTICE OF INQUIRY, N O I ON EQUIPMENT ISSUES TO COLLECT INFORMATION FOR THE BOARD AND FOR THE ADVISORY COMMITTEE TO HELP IN OUR RULEMAKING PROCESS. SO WATCH FOR THAT AS WELL. YOU CAN PARTICIPATE IN THE ADVISORY COMMITTEE. EVEN THOUGH YOU MAY NOT BE ON IT AND THERE ARE SEVERAL WAYS TO DO THAT. ONE IS BY COMING TO OUR MEETINGS AND MANY OF -- MOST OF THEM WILL BE IN WASHINGTON D.C.. I HOPE ALL OF THEM WILL BE IN WASHINGTON D.C. AND I HAVE A SUMMARY UP HERE OF OUR FIRST MEETING AND ON ON IT HAS THE LIST LOVE DATES FOR FUTURE MEETINGS. THERE IS ALSO ANOTHER WAY TO PARTICIPATE AND THAT'S THROUGH THE GOOD GRAYS OF THE TRACE CENTER. THEY CREATED LIST SERVE AND THERE IS INSTRUCTIONS ON THIS SHEET ON HOW TO SIGN UP FOR THE LIST SERVE SO YOU CAN KIND OF WATCH THE CONVERSATION THAT'S GOING ON AMONG THE COME MIGHTY MEMBERS. THEN OF COURSE, YOU CAN COMMENT ON THE PROPOSED RULES IF YOU GET ISSUED IN THE FEDERAL REGISTRY IN SPRING OF 1997. THAT'S THE PROCESS THAT WE'RE GOING TO USE, THE TIME FRAME THAT WE INTEND ON KEEPING. THE ONLY THING THAT I WILL TELL YOU IS THAT WE BELIEVE FROM THE ACCESS BOARD, THAT THIS GUIDELINES SHOULD BE PERFORMANCE BASED AS MUCH HAS THEY CAN SO THAT WE LOOK IN THE -- TOWARD THE FUTURE AND NOT TO THE PRESENT, SO THE GUIDELINES SHOULD BE AS FLEXIBLE AS POSSIBLE BUT THEY ALSO NEED TO BE ENFORCE IN. WE DO DON'T DO THAT, IF FCC DOES AND THAT'S WHY WE HAVE TO HAVE SUCH A STRONG PARTNERSHIP WITH THE FCC SO THEY FEEL VERY COMFORTABLE IN ENCOURAGING THE BOARD'S GUIDELINES. WITH THAT, I WILL BE HAPPY TO TAKE QUESTIONS AT THE END. THANK YOU DAVID. >> UNLIKE KAREN AND DAVID, ALTHOUGH CAROL CODY DID E-MAIL HER BIO, IT GOT LOST IN CYBERSPACE AND I HAVE NO BIO FROM WHICH TO WORK. SO I SPOKE TO CAROL AND WE PUT TOGETHER A BIO QUICKLY. WE DECIDED THAT SHE IS BRILLIANT, OBVIOUSLY, STUNNINGLY BEAUTIFUL AND TODAY, SHE HAS NOW RECEIVED THE PHI BETA CAPPA HONOR. -- THAT'S A GOOD BIO, RIGHT. CAROL IS THE CONSUMER AFFAIRS DIRECTOR OF THE PACIFIC TELL SIS GROUP IS ACTUALLY THE PARENT COMPANY OF PACIFIC BELL. SHE HAS 20 YEARS EXPERIENCE IN TELECOMMUNICATIONS AND HAS A GREAT DEAL OF EXPERIENCE WORKING WITH DISABILITY ADVOCACY. >> I NEED TO ADD THAT I START HEAD WORKING IN TELECOM WHEN I WAS ABOUT 12. } BEFORE I START. FIRST OF ALL, LET ME START BY THANKING THE WORLD INSTITUTE ON DISABILITY AND THE GROUP THAT'S PUTTING THIS PANEL TOGETHER FOR ASKING TO US BE HERE. WE'RE VERY PLEASED TO BE HERE. I BELIEVE THAT PACIFIC BELL IS HERE AS THE LIVING BREATHING EXAMPLE OF WHAT COMPANIES, WHY COMPANIES DECIDE TO REALLY EMBRACE UNIVERSAL DESIGN WHICH HOW YOU GO ABOUT IMPLEMENTING THAT AND SO TO THE BEST OF MY ABILITY, I'M GOING TO TRY TO TELL YOU OUR STORY AROUND THE IMPLEMENTATION OF OUR UNIVERSAL DESIGN POLICY. IN TERM ALSO OF WHY COMPANIES DO THIS, I THINK IT IS A COMBINATION OF MARKETS AND THE POTENTIAL FOR MANDATE IF THE MANDATE DOES NOT EXIST. WE AT PACIFIC BELL HAVE DONE QUITE A BIT OF RESEARCH ON LOOKING AT THE DISABILITY COMMUNITY AS A MARKET. I REALLY DON'T LIKE HOLD THIS GOES MICROPHONE BECAUSE I TALK WITH HIGH HANDS THOUGH I DON'T SIGN: THAT'S NOT GOING TO WORK. OH, THAT'S GREAT. WE HAVE ABOUT DOING SOME RESEARCH ON THE STATE OF CALIFORNIA, DETERMINED THAT THERE ARE APPROXIMATELY, 5.7 MILLION PEOPLE WITH DISABILITIES IN THE STATE OF CALIFORNIA. THAT PROBABLY, THAT NUMBER PROBABLY DOES NOT EVEN INCLUDE PEOPLE LIKE MY MOTHER WHO JUST GOT PITTED FOR HER HEARING AIDES BUT DOES NOT REALLY NEED BOTH OF THEM AND AND SHE IS NOT DISABLED. SO WE KNOW THERE IS A LARGE POPULATION OF DISABLED CUSTOMERS OUT THERE AND THERE IS DEFINITELY A MARKET FOR THE PRODUCTS AND SERVICES THAT WE HAVE. CHILDREN OF THE THINGS THAT WE BELIEVE AS A -- ONE OF THE THING THAT IS WE BELIEVE AS A COMPANY ISLY ENING TO OUR CUSTOMER AND LISTENING TO PEOPLE TALK ABOUT HOW TO GET THE INFORMATION TO COMPANIES HOW DO YOU GET THEM TO FUND WHAT THE BENEFITS ARE, I THINK WE ARE SOME WHAT UNIQUE IN THAT WE HAVE A FORMAL VEHICLE THAT WE CALL OUR CONSUMER ADVISORY PROCESS A WE STARTED IN THE EARLY 1980S WHERE WE BRING IN GROUPS EX-STERNNAL AND THEY ARE REPRESENTATIVES OF AND ADVOCACY GROUPS AND I THINK SOMEBODY SAID YOU DON'T NEED TO JUST TALK TO INDIVIDUAL WITH DISABILITIES BUT YOU NEED TO TALK TO GROUPS. WE HAVE A PROCESS WHERE WE BRING INFORMAL GROUPS TO LOOK AT, EXAMINE OUR PUBLIC POLICY ISSUES AND OUR PRODUCTS AND SERVICES WITH REGARD TO HOW THEY ARE GOING TO IMPACT OUR CUSTOMERS VARIOUS TYPES OF CUSTOMERS. OVER THE PAST SEVERAL YEARS, WE HAVE HAD SEVERAL OF THESE KIND OF HE ARE NOT ADHOC, USUALLY, THEY ARE BROUGHT IN FOR TWO OR THREE YEARS TO LOOK AT A SPECIFIC ISSUE, THINGS LIKE PLAIN LANGUAGE IN OUR BILL INCERTAIN, -- A HOST OF THEMS. WE HAD ABOUT 12 OR 13 MOVE THOSE GROUPS OVER THE YEARS AND WE HAVE HAD REPRESENTATIVES FROM THE DISABILITY COMMUNITY IN REPRESENT REPRESENTED IN EACH OF HOSE GROUPS. AGAIN, WE TALKED ABOUT TODAY, THIS IS NOT JUST IS MUCH MARKET, PEOPLE WENT DISABILITIES ARE INCLUDED IN LOTS OF DIFFERENT CUSTOMER SEGMENTS. OVER TIME, WE FOUND THAT WE HEEDED TO BE LOOKING MORE CLOSELY SPECIFICALLY AT OUR DISABLED CUSTOMERS. AND SO IN 1993, WE PULLED TOGETHER A GROUP CALLED THE ADVISORY GROUP FOR PEOPLE WITH DISABILITIES AG P D THAT GROUP IS STILL IN EXISTENCE BUT THEY SPENT A CONSIDERABLE AMOUNT OF TIME WORKING WITH THE LEADERSHIP OF OUR BUSINESS AND THIS IS ALSO KEY TO HOW YOU MAKE THESE THINGS HAPPEN IS TO BRING LEADERS OF THE BUSINESS IN TO ACTUALLY SIT DOWN AND HEAR FACE-TO-FACE, ONE ON ONE, FIRST HAND, THE KINDS OF ISSUES AND CONCERNS THAT PEOPLE HAD ABOUT THE WAY THAT WE CONDUCT OUR BUSINESS AND POLICYS AND ISSUES THERE THAT ARE DEVELOPING AS TIME IS ROLLING ALONG. THIS GROUP MADE SEVERAL RECOMENDATIONS. ONE OF WHICH WAS THAT THE COMPANY ESTABLISH A UNIVERSAL DESIGN POLICY. AND SO IN 1994, THAT POLICY WAS ESTABLISHED AND I HAVE COPIES ON OUR EXHIBIT TABLE IN THE OTHER ROOM FOR THOSE WHO MIGHT BE INTERESTED IN HAVING THEM. AND JUST TO GIVE YOU KIND OF SOME HIGHLIGHTS OF WHAT THE POLICY INCLUDES, I'LL READ QUICKLY FROM IT. UNIVERSAL DESIGN MEAN CREATING PRODUCT THAT IS ALL CUSTOMERS CAN USE. BULLET ONE: OUR PRODUCTS AND SERVICES ARE USEFUL TO THE WIDEST RANGE OF USERS. HE WILL ACCOMMODATE CUSTOMERS NEEDS THROUGHOUT LIFE'S CHANGES. TWO: WE INCLUDE A WIDE RANGE OF CALIFORNIANS IN INCLUDING CUSTOMER WITH DISBILLING DEAND FIELD TRIALS. 3: DURING DESIGN, WE PAY CONSCIOUS ATTENTION TO THE NEEDS OF CUSTOMERS WITH DISABILITIES AND BUILD INFLUX DISABILITY THAT MAKES PRODUCTS EASIER FOR EVERY ONE TO USE. NEXT BULLET: I FORGET WHAT NUMBER I'M ON OUR PRODUCT AND NETWORKS WORK WITH OTHER VENDORS ACCESSIBILITY SOLUTIONS. TO ACHIEVE THIS, WE DESIGNED STANDARD INFER {SFATS} AND USE TOOL KITS THAT SUPPORT STANDARD INTERFACING. WE ALSO ADHERE TO OPEN ARCHITECTURE. >> NEXT, WHEN VENDORS DEVELOP SYSTEMS FOR US, WE HOLD THEM TO THESE GOALS. I WILL TALK A LITTLE MORE ABOUT THAT IN DETAIL LATER. WE SUPPORT NATIONAL EFFORT UNDERWAY TO DEVELOP SOLUTIONS OF UNIVERSAL ACCESS. WE ACTIVELY PARTICIPATE IN THESE EFFORT AND THIS IS A SUMMARY OF BALLS SICKLY WHAT THE POLICY SAYS. THIS POLICY WAS AP ADOPTED BY THE TELL SIS POLICY GROUP OF OUR PARENTS COMPANY WHICH MEANS THAT ALL OF NOT ONLY PACIFIC BELL, BUT ALL OF THE SUBSIDIARIES OF PACIFIC BELL ARE HELD TO THESE STANDARDS. AND YOU ARE PROBABLY, ALL OF YOU ARE FAMILIAR WITH WHAT HAS HAPPENED, RECENTLY WITH P C S AND THE PROBLEMS WITH INTERFER REINS BEING CAUSED BY THE TECHNOLOGY THAT WE HAVE SELECTED TO USE WHICH I NEED TO MENTION THAT THAT DECISION WAS MADE PROBABLY RIGHT ALONG THE SAME TIME THIS POLICY WAS BEING ESTABLISHED. THAT'S A QUESTION THAT COMES UP A LOT, WHERE WAS YOUR POLICY WHEN THAT DECISION WAS BEING MADE. WELL, THOSE TWO DECISIONS WERE BEING MADE SOMEWHAT PARALLEL. OUR EXPERIENCE WITH P C S AND DIGITAL WIRELESS TECHNOLOGY HAS REALLY GIVEN ALMOST A TURBO BOOST WITHIN THE BUSINESS TO OUR IMPLEMENTATION OF THE UNIVERSAL DESIGN POLICY. IT STARTED AS I MENTIONED WITH SENDING THAT MESSAGE OUT THE LEADERSHIP OF THE BUSINESS AND NOW, WE ARE -- WE HAVE PUT INTO PLACE, PROCESSES BY WHICH TO ACTUALLY IMPLEMENT OUR HUMAN FACTORS ORGANIZATION HAS DEVELOPED A SERIES OF FILTERS AND I WANTED TO SHARE THOSE WITH YOU TODAY. I WAS NOT ABLE TO GET COPIES OF THEM. IT IS A PRETTY THICK PACKAGE. I THINK WHAT I PROBABLY WILL DO IS HAVE A SIGN UP SHEET ON OUR TABLE, OUR EXHIBIT TABLE AND FOR THOSE OF YOU WHO MIGHT BE INTERESTED IN SEEING THE FILTERS THAT HAVE BEEN DESIGNED, WE WOULD BE HAPPY TO SHARE THOSE. THEY ARE USED IN EVALUATING PRODUCTS AND SERVICES DURING THE EARLY IN THE PRODUCT DEVELOPMENT PROCESS. WHICH IS CRUCIAL TO THE IMPLEMENTATION OF UNIVERSAL DESIGN. AN EXAMPLE OF ONE OF THE SUCCESS STORY THAT IS WE HAD BECAUSE WE RIGHT NOW, AS WE ARE GETTING READY FOR COMPETITION AND DEVELOPING LOTS OF NEW BUSINESSES AND NEW TYPES OF SERVICES, IT IS REALLY A CHALLENGE TO MAKE CERTAIN THAT WE CREATE A VEHICLE AND A PROCESS WHERE BY NOTHING GETS THROUGH THE CRACK, THAT EVERYBODY KNOWS THAT MAT THE POLICY IS, WHAT IT MEANS AND HOW WE GO ABOUT IMPLEMENTING IT. OUR INTERNET SERVICES GROUP IS VERY ACTIVELY WORKING WITH THE HUMAN FACTORS GROUP ON MAKING CERTAIN THAT THEIR PRODUCTS ARE GOING TO BE ACCESSIBLE AS WELL AS OUR VIDEO SERVICES GROUP. WE HAVE RECENTLY UNLIKE THE REST OF THE COUNTRY, JUST RECENTLY, FINALLY I BELIEVE ACTUALLY, THE 15TH CALLER ID WILL -- WE WILL BE PROVIDING CALLER ID. IT HAS BEEN SOMETHING THAT HAS BEEN RESISTED STRONGLY IN CALIFORNIA. THAT'S PART OF I THINK WHAT HAS HELPFUL IN US INFLUENCING OUR BUSINESS, TO MOVE IN THIS DIRECTION. WE HAVE A VERY STRONG ADVOCACY COMMUNITY IN CALIFORNIA. THAT'S GOING TO BE A CRITICAL FACTOR. THAT'S KIND OF WHERE A POTENTIAL FOR MANDATE COMES IN. AND AS THE CALLER ID PRODUCT WAS RULED OUT, WE FOUND THAT WE DID NOT HAVE A CALLER ID VEHICLE THAT HAD AN AUDIO VERSION OF THE PRODUCT. AND THROUGH JUMP KIND OF GOING THROUGH OUR USUAL PRO -- GOING BACK THROUGH THE PROCESSS IN ENSURING THAT WE ARE IMPLEMENTING USING THE PRINCIPLES OF UNIVERSAL DESIGN, WE WERE ABLE TO FIND A PRODUCT AND WE WILL BE OFFERING WHEN THE PRODUCT IS ROLLED OUT, A CALLER ID PHONE OR PIECE OF EQUIPMENT THAT HAS THE AUDIO VERSION IS THAT WILL GIVE DEAF CUSTOMERS -- I MEAN, BLIND CUSTOMERS THE TELEPHONE NUMBER OF THE PERSON THAT IS CALLING THEM. I WANT TO MAKE SURE THAT I'M COCOVERING EVERYTHING. IN ADDITION -- OH, GETTING BACK TO P CS. THE OUR PROCESS THAT WE HAVE BEEN GOING THROUGH ON WORKING TO RESOLVE THE ISSUES AROUND HEARING AID INTERFERENCE WITH REGARD TO OUR P C S PRODUCT, THE UNIVERSAL DESIGN POLICY HAS VERY -- HAS BEEN VERY INSTRUMENTAL AND HELPFUL IN HELPING US TO ADDRESS THAT. ONE OF THE BULLETS ON HERE FOR EXAMPLE, SAYS WHEN VEND VENDORS DEVELOP SYSTEMS FOR US, WE HOLD THEM TO THIS POLICY. I THINK BARRY KRATES WAS HERE, HE IS NO LONGER HERE AND IF HE WERE HERE AND HE WILL BE BACK TOMORROW, HE WILL TEAM YOU THAT OUR BUSINESS MADE IT VERY CLEAR TO ERICKSON THAT THEY HAD TO SOLVE THIS PROBLEM, THAT THEY HAD TO FIX THIS PROBLEM AND THEY ARE DILEGENTLY WORKING ON IT. WE HAVE BEEN -- THEY HAVE DEVELOPED A NUMBER OF AND WE HAVE BROCHURES IN THE EXHIBIT ROOM. THEY DEVELOPED A NUMBER OF MODIFICATIONS TO THEIR HAND SETS TO BEGIN WORKING ON TRYING TO DEVELOP SOLUTIONS. WE UNDERSTAND THAT THERE IS NOT GOING TO BE ONE ANSWER TO THIS PROBLEM OR TO ANY PROBLEM. BUT WHAT WE WANT TO DO IS PROVIDE CUTS MORE WITH OPTIONS BECAUSE THERE ARE GOING TO BE A VARIETY OF NEEDS THAT PEOPLE WILL HAVE IN TERMS OF PROVIDING THEM WITH ACCESSIBLE PRODUCTS. WE BEGUN JUST IN ADDRESSING THE HEARING AID INTERFERENCE ISSUE. BUT AT THE SAME TIME, WE GOT ANOTHER ADVISORY GROUP THAT IS SPECIFIC TO JUST PCS. THAT GROUP IS DOING TO BE LOOKING AT UNIVERSAL DESIGN IN BROADER SENSE WHERE AND THE TYPES OF FEATURES AND ACCESS BILLING TO FEATURE THAT IS WILL BE NEEDED BY BLIND CUSTOMERS AND CUSTOMER WITH OTHER DISABILITIES NOT JUST THE HARD OF HEARING COMMUNITY. SO I THINK WE ARE MOVING IN THE RIGHT DIRECTION WE'RE NOT PERFECT. WE DON'T HAVE ALL THE ANSWER TO ALL THE QUESTIONS BUT I THINK WE HAVE TAKEN SOME VERY STRONG STEPS AND ARE MOVING AGGRESSIVELY TOWARD BEING A LEADER AND A ROLE MODEL TO THE REST OF THIS INDUSTRY AND OTHER BUSINESSES IN -- INDUSTRY AND OTHER BY IMPLEMENTING UNIVERSAL DESIGN PRINCIPALS AND WITH BELIEVE THAT IT WILL GIVE US A DEFINITE MARKET ADVANTAGE, MAKE US PROVIDE BETTER SERVICES AND BETTER PRODUCTS TO ALL OUR CUSTOMERS AND THAT A THE FLY MARY MOTIVATOR. THANK YOU. -- NOT PRIMARY MOTIVATOR. THANK YOU. >> THANK YOU. I KNOW THAT CAROL NEEDS TO LEAVE SHORTLY SO I WANTED AND I'M SURE MANY OF YOU HAVE HAD A LONG DAY IN THOSE CHAIRS. WHAT I WOULD LIKE TO DO IS OPEN IT UP FOR SOME QUESTIONS AND ENCOURAGE THOSE OF YOU THAT HAVE SOMETHING ESPECIALLY SOMETHING FOR CAR ROLL TO MAKE SURE YOU GET TO THE MIKE EARLY ON. >> I'M PAUL SLAUDER WITH THE AMERICAN FOUNDATION FOR THE BLIND. I WANTED TO ASK KAREN KRUEGER A COUPLE OF QUESTION, ONE OF THE CONCERNS OF COURSE WHEN YOU DON'T HAVE A MANDATE IS RESOURCE ALLOCATION AND UNIVERSAL TEE, SO I WONDER IF YOU MIGHT GIVE ME A COUPLE OF ANSWERS IF YOU HAVE THEM. FIRST OF ALL, I WONDER IF YOU HAVE -- IF M P A. OR THE MEMBER COMPANY HAVE A POSITION ON WHO SHOULD PAY FOR THE VIDEO DESCRIPTION OR THE CAPTIONING FOR THAT MATTER? BUT, MAYBE VIDEO DESCRIPTION PROVIDES BUT ARE EXAMPLES BECAUSE THE TWO OR THREE EXAMPLES THAT YOU GAVE US WERE OF COURSE PRIMARILY DEPARTMENT OF EDUCATION FUNDED WHICH IS THE BULK OF THE FUNDING AT THE MOMENT. SO THE FIRST ONE IS WHO SHOULD PAY FOR DOING THE DESCRIPTION OF THE CONTENT? I GUESS THE SECOND ONE IS HOW DO WE DEAL WITH UNIVERSAL TEE FOR EXAMPLE, ERASER COULD PROBABLY AFFORD TO DO JUST CAN ANYTHING ON THE BUDGET THAT WAS GIVEN FOR THAT FILM BUT WHAT ABOUT THE FILM "HOOP DREAMS" FOR THOSE OF US FROM CHICAGO. IF OUR ARGUMENT IS BASED ON MARKET SEGMENTS, HOW DO WE ENSURE THAT A FILM ON A BUDGET OF THAT NATURE CAN COMPETE WITH A FILM OF A BUDGET OF ERASER SO I CAN GO TO THE FILM AND WATCH EITHER ONE WITH DESCRIPTION. >> WELL, AS FOR WHO SHOULD PAY, I DON'T KNOW OBVIOUSLY THE STUDIOS OFFICIAL POSITION AND M P A DOES NOT HAVE A POSITION PER SAY. HOWEVER, WE FEEL THAT IT SHOULD BE DONE -- IT NEEDS TO BE SHOWN TO THE STUDIOS THAT IT CAN BE PROFITABLE BEFORE THEY WILL UNIVERSALLY PAY FOR THIS BECAUSE AS ANY BUSINESS, THEY ARE NORTH IN THE BUSINESS TO LOSE KNOWN AND SO TO START PAYING FOR SOMETHING THAT IS NOT GOING TO PROVIDE ADDITIONAL VIEWERS, THEY ARE NOT GOING TO DO IT. SO RIGHT NOW, WE KNOW THAT FEDERAL FUNDING AND OTHER FUNDING HAS BEEN USED TO DO THE VIDEO DESCRIPTION AND THEY ARE SLOWLY SEEING THAT THIS IS A NEW MARKET THAT CAN BE PROFITABLE. SO WHILE I CAN'T GIVE. >> POSITION ON WHO SHOULD PAY, WHO WILL PAY IS DOWN THE LINE. I WOULD THINK THAT THE STUDIOS, ONCE THEY SEE WHAT HALL LUCRATIVE MARKET IT IS, THEY WILL START PAYING FOR IT JUST AS THEY NOW ROUTINELY DO ALL THE NEW CAPTIONING RELEASE, YOUR SECOND QUESTION, I JUST REMIND ME WHAT YOU SAID. >> THE SECOND QUESTION IS IF IT IF A 50,000 BUDGET VERSE 50 MILLION, WILL THAT MAKE A DIFFERENCE ON THE MARKETING? >> WELL, THAT'S THE THING THE MARKET IS OUT THERE, IT WILL BE CAPTIONED WHETHER IT IS A SMALL FILM OR LARGE FILM. IF IT WILL BRING ADDITIONAL VIEWERS AND THEY WILL GET HOWEVER MANY MORE MILLION PEOPLE TO WATCH A FILM BECAUSE IT IS CAPTIONED, IT WILL BE ABLE TO COMPETE BECAUSE IT WILL GET CAPTIONED. IT IS NOT A MATTER OF -- YOU SAY ERASE RACER AND ITS BIG BUDGET, A LOT OF NUMBERS ARE BANDIED ABOUT BUT THEY ARE PAY AGO LOT OF MONEY TO A LOT OF PEOPLE JUST LIKE THE LOWER BUDGET ARE PAYING SMALLER AMOUNT TO SMALLER PEOPLE. THE BOTTOM LINE IS IF IT GETS A MILLION MORE VIEWERS WHAT'S EVER THE COST WILL BE THERE BE PAID. >> I APPRECIATE YOUR COMMENTS AND I WILL NOT TAKE MUCH LONGER ON THIS ISSUE. I GUESS MY CONCERN HERE IS THAT M P A A FOUGHT PRETTY HARD TO KEEP A MANDATE OUT ON VIDEO DESCRIPTION WHICH WAS NEVER EVEN CON TEAM LATED BY CONGRESS, I WOULD SAY UNFORTUNATELY BECAUSE WHAT I HEARD TODAY TELLS ME THAT WE PROBABLY WILL NOT GET US IT BECAUSE WE MAY NEVER BE ABLE TO PROVE THAT THERE IS A SUFFICIENT PROFIT MARGIN. I DON'T KNOW WHAT THAT WILL BE AND WHAT WOULD WE HAVE TO SHOW THAT THERE IS ENOUGH PROFIT TO MAKE IT WORTH WHILE. MY CONCERN IS WHAT WE WILL HAVE IS A CONTINUED SENSE OF A FEW FILM THAT IS THIS DEPARTMENT OF EDUCATION HAPPENS TO BE ABLE TO SUPPORT THROUGH GRANTS TO G B S AND OTHERS ARE DESCRIBE END BUT MOST EVERYTHING ELSE WILL NOT BE MADE ACCESSIBLE AND THIS WILL BECOME MUCH MORE CHALLENGING AS WITH HAVE THE VIDEO DELIVERED IN A NUMBER OF DIFFERENT KINDS OF ENVIRONMENTS. >> ONCE THEY BECOME DELIVERED ON A DIFFERENT ENVIRONMENT, IT WILL PROBABLY -- A NUMBER OF PEOPLE WILL HAVE ACCESS TO IT. I COME BACK TO THE MORE VIEWERS, LISTENERS, CUSTOMERS THAT THAT THE MORE LIKELY IT WILL HAPPEN. I ALSO APPOINT TO BLOCKBUSTER VIDEO STORES WHO ARE NO FEDERAL FUNDING IS DOING AN EXPERIMENTAL PROJECT THAT HAS SHOWN TO BE SUCCESSFUL AND THEY ARE EXPANDING THAT PROJECT. SO IT'S NOT JUST A FEW FILMS ANY MORE, IT IS GETTING TO BE MORE AND MORE. AND LIKE YOU SAID, I CAN'T GIVE. >> SPECIFIC PROFIT MARGIN THAT YOU HAVE TO SHOW BUT I THINK THAT IT'S ALREADY STARTING DOWN THE PATH OF GETTING THERE. AND LIKE I SAID, WE DO FIGHT MANDATES. THAT'S A CORPORATE REACTION IS YOU FIGHT IT FIRST. THAT'S WHY WE DON'T LIKE TO FIGHT MANDATES BECAUSE WE HAVE TO SPEND OUR RESOURCE AND THEY ARE LIMITED DESPITE WHAT PEOPLE LIKE TO THINK, THAT WE HAVE MONEY COMING OUT OUR EARS. WE DO HAVE LIMITED RESOURCES. WE RATHER USE THEM TO PROGRESS INSTEAD OF FIGHT. >> I WANTED TO IN COURAGE THE GENTLEMAN IN THE STRIPED SHIRT TO --... >> DAVID LAWSON THROUGH A FEE HALL INTERPRETER. . -- FEMALE INTERPRETER E FOR YOU AND ANOTHER ONE FOR KAREN. FIRST: THE P C -- IT IS A WONDERFUL PRODUCT, PROGRAM, APPARENTLY, THE ONLY ONE. YOU KNOW OUT OF ANY TELEPHONE COMPANY. BUT RIGHT NOW, WITH THE TELECOMMUNICATIONS ACT, BEING PERMIT NEED LOCAL MARKETS, WHEN ARE YOU GOING TO ENTER THE WASHINGTON D.C. MARKET? WELL, ANY WAY. I DON'T KNOW THE ANSWER TO THAT QUESTION, RIGHT AND. >> NO. WE AT PACIFIC BELL IS A CALIFORNIA COMPANY. WELL, PACIFIC BELL IS A CALIFORNIA COMPANY. AND I'LL JUST LEAVE IT AT THAT. >> OKAY AND FOR KAREN, YOUR COMMENTS ABOUT THE COMMITMENT AND RESEARCH FOR CAPTIONING AND YOU KNOW, DESCRIPTIVE VIDEOS SEEMS ALL TO BE NEW TO ME. IT IS A NEW CONCEPT. I'M A LITTLE BIT DEFENSIVE YOU KNOW AS FAR AS ACCEPTING YOUR POSITION BECAUSE OF WHAT HAS HAPPENED IN MINNESOTA. SO HOW ARE YOU GOING TO YOU KNOW, DO THIS PR WORK AS FAR AS DISABILITY'S COMMUNITY BECAUSE THIS SEEMS THIS IS ALL NEW INFORMATION TO ME AND MAYBE OTHERS. WHO ARE YOU GETTING FEEDBACK FROM? THANK YOU. >> FIRST OF ARTICLE, CAN YOU TELL ME WHAT HAPPENED IN MINNESOTA THAT YOU'RE REFERRING TO? >> WELL, I HEARD THIS FROM A DEAF FRIEND OF MINE SO IT COULD BE A ONE SIDED STORY, IN MINNESOTA, WHAT WAS DEAF GROUP WORKING THE LEGISLATURE TO GET CAPTIONING MANDATED ON VIDEOTAPES. WITH THE TIME FRAME. AND EVERYTHING WAS PROGRESSING VERY WELL UNTIL THE DAY BEFORE THE VOTE. A UP GROUP OF PEOPLE FROM YOUR OFFICE FLOW IN DIDN'T THE NEXT THING WE KNEW, WE LOST THE WHOLE THING AND SO THE DOPE PEOPLE IN MINNESOTA WAS VERY -- DEAF PEOPLE WERE VERY DISAPPOINTED ABOUT WHAT HAPPENED DID THEY HAD NO CONTACT OR ANYTHING SO THAT'S WHY I'M A LITTLE FENCE SELF AND TO HEAR ABOUT WHAT YOU'RE SAYING. >> WELL, THE MINNESOTA STORY -- I'M NOT AWARE OF THE TIME FRAME ASPECT OF THE CAPTIONING PART BUT I KNOW THAT WE DID FIGHT THE MANDATE THAT ALL VIDEOS HAD TO BE CAPTIONED IN VIDEO STORES STARTING IN ABOUT A YEAR I BELIEVE THE LEGISLATION SAID. AND AS I MENTIONED IN ME MY COMMENT, WE DID FIGHT THAT AND IN IN MINNESOTA, IT TURNED THOUGHT THAT THEY AMENDED THE LEGISLATION TO SAY THAT ANY ANY FILMS GOING TO SCHOOLS AND GOVERNMENT MUST BE CAPTIONED BUT, COMMERCIAL VIDEO STORE VIDEOS DID NOT HAVE UNIVERSALLY BE CAPTIONED. WE BEEN WORKING WITH ANTHONY FROM I BELIEVE THE NATIONAL ASSOCIATION OF THE DEAF. WE WORKED WITH A NUMBER OF THE DEAF COMMUNITIES. WE HAVE TAKEN PEOPLE AROUND TO ALL OF OUR STUDIO TOSS INTRODUCE THEM TO THE FOLKS AT THE STUDIO WHO DO THIS. AS A TRADE ASSOCIATION IN A WERE BUSINESS THAT IS HEAVILY WATCHED BY THE JUSTICE DEPARTMENT AND ANTI-TRUST ISSUES, WE CANNOT TELL THE STUDIOS WHAT TO DO, BUT WE CAN INTRODUCE THE PEOPLE TO THEM WHICH WE HAVE BEEN DOING. WE WORKED WITH A NUMBER OF BLIND ORGANIZATIONS TO DO THE SAME THING JUST RECENTLY. WE HAD PEOPLE OUT IN CALIFORNIA. WE HAD PEOPLE IN FLORIDA, BLOCKBUSTER, AND IT TURNER AND GEORGIA, SO WE BEEN WORKING WITH A NUMBER OF DIFFERENT COMMUNITIES. IF YOU GO INTO YOUR LOCAL BLOCKBUSTER OR JUST CAN ANY VIDEO STORY AND YOU WOULD LIKE A NEW RELEASE THAT'S BEEN OUT SINCE AT LEAST THE EARLY 90S, YOU SHOULD BE ABLE TO FIND EVERY VERY YO OR VIRTUALLY EVERY VIDEO OF OUR STUDIO CAPTION CAPTIONEDED. I DID IT NEXT AND WE'RE WORKING TO GET THE OLDER VIDEOS CAPTIONED. YOU GOT TO MAKE A NEW COPY, YOU GOT TO CAPTION IT AND COPY IT AND SEND IT OUT TO ALL THE VIDEO STORE WHICH DOES TAKE FUND WHICH IS WE ARE DOING ON A SLOWER BASIS. HOWEVER, I'M CONCERNED THAT IT'S NEW TOSS YOU THAT VIDEOS ARE ALMOST UNIVERSALLY CAPTIONED NOW BECAUSE THEY ARE OUT THERE AND BEEN OUT THERE FOR SEVERAL YEARS NOW. >> DAVID PULLMAN WITH MARYLAND TECHNOLOGY ASSISTANCE PROGRAM. HELLO IN VIRTUAL LAND. I USUALLY LIVE THERE BUT TODAY I'M HERE. WE'LL TAKE KAREN OFF THE HOT LIST FOR A AND PUT CAROL ON IT. CAROL, THANKS DAVID. >> THANKS FOR COMING HERE FROM CALIFORNIA. YOU SOUND LIKE YOU'RE FROM MISSISSIPPI. >> NO, YOU DID A MINUTES AGO. THAT'S MY GRANDMOTHER'S INFLUENCE. >> NOW, THE QUESTION I HAVE FOR YOU IS YOU MENTIONED THAT YOU KNOW, YOUR SESSIONS ARE BETWEEN LEADERS COMPANY LEADERS AND GROUPS OF PEOPLE WITH DISABILITIES. I WILL MAKE AN ASSUMPTION, A SLEEP AND YOU CAN CORRECT ME IF I'M WRONG THAT THE LEADERS YOU'RE TALKING ABOUT ARE THE PEOPLE WITH THE BANKBOOK, THE ONE THAT IS WRITE THE CHECKS AND MAKE THE BUDGETS AND DO THAT SORT OF THING. >> LEADERS OF THE BUSINESS? >> THESE ARE THE PEOPLE WHO MAKE THE POLICY DECISIONS. >> RIGHT. >> THERE SOME TOSS ME ON THE SURFACE TO BE A GOOD INDUSTRY MODEL. HAVE YOU SPREAD IT AROUND TO OTHER INDUSTRYS OF YOUR CALIBER? ARE YOU GUYING WORKING TO PORT THIS MODEL OUT TO OTHER INDUSTRIES? >> WELL, I GUESS INSOFAR HAS WE ARE OUT TELLING OUR STORY AND I THINK THAT'S A GOOD OPPORTUNITY FOR PARTNERSHIP BETWEEN US AND THE CONSUMER ADVOCATES. I MEAN, HALT WITH ARE DOING IS LIVING OUT THE PRINCIPLES AND SO IN THAT REGARD, YES, I WOULD SAY WE ARE BUT WE'RE NOT NECESSARILY KNOCKING ON THE DOORS OF OTHER BUSINESSES THAT DO BUSINESS WITH US, YES ABSOLUTELY. BUT, IN TERMS OF OUR PEER GROUPS KNOW WHAT WE'RE DOING. THERE HAS BEEN QUITE A BIT OF PUBLICITY AND INFORMATION SHARED AROUND THE AREAING AID SITUATION. SO THIS IS NOT -- IT IS NOT SOMETHING THAT IS A SECRET. DOES THAT ANSWER YOUR QUESTION? >> YES, AND I DREAM OF PCS COMING TO THIS AREA TOO. MY LAST QUESTION IS A ARE THE FILTERS YOU SPOKE OF EARLIER AVAILABLE INFORM OTHER THAN PAPER PRINT? LIKE ARE THEY ON THE WEB OR SOMETHING LIKE THAT? >> I DON'T KNOW IF THEY ARE UP ON OUR WEB SITE OR NOT. I CAN FIND OUT FOR YOU AND YOU MIGHT BE ABLE TO HELP ME. >> THEY ARE NOT ON THE LAB. WE HAVE THEM ON DISK, IN BRAILLE. >> SO WE DO HAVE ACCESSIBLE COPIES BUT WE DON'T HAVE IT ON THE WEB SITE. >> THANK YOU. >> THAT WAS NOT SO HOT HOT. >> I FORGOT MOM MENTION SHE IS ALSO VERY TOUGH. I HAVE BEEN ASKED TO BRING CLOSURE TO THIS SESSION. I WOULD LIKE TO TAKE THE LAST QUESTION HERE AND ASK ALL OF YOU FELLOW PARTICIPANTS TO BE AS CONCISE AS POSSIBLE. >> MY NAME IS RANDY KNAPP WITH NATIONAL INDUSTRY FOR THE BLIND. I WANTS TO ADDRESS A COMMENT TO KAREN. I GUESS SHE COULD CATERGORIZE THIS COMMENT AS BOTH A CARROT AND A STICK. I CAN APPRECIATE TATE THAT YOUR ORGANIZATION WOULD NOT WANT TO DO IN ANY ASPECT OF THEIR BUSINESS, I APPRECIATE IT. I KNOW PERSONALLY, THE TIMES I BECOME THE MOST DIFFICULT IS WHEN SOMEBODY TELLS ME WHEN I HAVE TO DO IT BY. I WOULD HOPE THAT IN SAYING THAT TO YOU THAT YOU WOULD UNDERSTAND THAT AFTER A FASHION, IF YOU DON'T FEEL LIKE YOU BEEN HEARD LONG ENOUGH OR NO OTHER RESOURCE, ONE MESSAGE I HOPE YOU TAKE BACK TO YOUR ORGANIZATION IS THAT WE WOULD LIKE TO KNOW HOW YOU DETERMINE WHAT A PROFITABLE LEVEL REALLY IS. WE WOULD LIKE TO KNOW HOW WE CAN HELP YOU ALLEVIATE THAT. WE WOULD ALSO LIKE THE BE ABLE TO LET HAVE YOU KNOW THAT WE REALLY WOULD LIKE TO HAVE THE ABILITY TO SPENDS MONEY AND GET THE SAME QUALITY ENJOYMENT FROM THAT ENTERTAINMENT PROCESS AS ANYBODY ELSE WITH RESPECT TO WHETHER THE VIDEO DESCRIBED, CAPTIONED OR ANYTHING ELSE. MY HOPE IS THAT IF YOU REALLY DON'T WANT THE REGULATIONS, MAKE YOU COULD GET US KNOW IN A BETTER WAY HOW WE CAN BECOME PART OF THE PROCESS TO SPEED IT UP, OTHERWISE YOU WOULD HAVE TO UNDERSTAND WHY IT MIGHT REACH A POINT WHERE SOME OF US MIGHT BE THE ONLY OTHER CHOICE WE MIGHT HAVE WOULD BE TO TRY TO MANDATE SOMETHING. THANK YOU. >> WELL, I JUST LIKE TO LEAVE THIS PANEL WITH -- TO LET EVERY ONE KNOW THAT WE WOULD LIKE TO KNOW YOUR INPUT AND THAT'S WHAT WE STRIVE TO DO IS TO STAY HOPE BECAUSE AS I MENTIONED, THE TWO WAY COMMUNICATION HAS TO BE THERE. WE DON'T KNOW WHERE TO GO, HOW TO DO IT ALL THE TIME. OUR COMMUNCIATE FORS CAN'T DO IT ALONG AND NEED TO TALK WITH ALL OF YOU YOU. SO I WOULD ENCOURAGE YOU TO CONTACT -- ENCOURAGE TO YOU CONTACT US, CALL US AND LET'S GET INVOLVED. WE ALREADY STARTED WORKING GROUPS AND WE'RE MORE THAN HAPPY TO INVOLVE MORE HAPPY AND WE WANT ORGANIZATIONS LIKE THE WOMAN SAID BEFORE, WE WANT TO DEAL WITH ORGANIZATIONS WHO CAN HELP KEEP US OUT OF TROUBLE. THAT'S WHAT WE WANT. I WANT TO SAY THAT WE WOULD LIKE TO TALK TO ANY ONE WHO WANT TO TALK TO US AND PROVIDE CREATE THINK AND HELPFUL INNUT AND WE WOULD BE HAPPY TO WITH YOU AS WELL. WE DON'T LIKE MANDATE AND WE UNDERSTAND THE FRUSTRATION, FROM ADMINISTRATION. AND PERHAPS BY TALKING AND WORKING TOGETHER, WE CAN WORK IT OUT BUT WE NEED YOU TO COME TO US AS WELL BECAUSE WE DON'T KNOW WHERE TO GO ALL THE TIME. WE DON'T KNOW WHO TO REACH OUT TO. SO PLEASE FEEL FREE, THE M P A HAS HAS A WASHINGTON OFFICE THAT CORD FACE THIS AND YOU KNOW, WE DO HAVE A WEB SITE BUT YOU DON'T KNOW THE ADDRESS. BUT CONTACT US IN ANY WAY YOU CAN AND WE WOULD BE HAPPY TO INCLUDE YOU IN THE DIALOGUE, ANY ONE. >> THANK YOU ALL VERY MUCH FOR STAYING WITH US. BETSY, DO YOU HAVE ANY CLOHESING COMMENTS? >> FIRST OF ALL, I WOULD LIKE TO GIVE THE PANEL A ROUND OF APPLAUSE. THANK YOU ALL. WE NEED TO GET MOVING DOWN INTO THE ROOM WHERE THE RECEPTION IS WHERE YOU HAD LUNCH TODAY IS WHERE WE ARE HAVING OUR RECEPTION BUT BEFORE YOU NEGOTIATION TWO QUICK ANNOUNCEMENTS FIRST OF ALL, TOMORROW MORNING AT 8 O'CLOCK, BREAKFAST WILL BE UP ON THE SECOND FLOOR, MUFFINS COFFEE ARE, ALL THAT KIND OF STUFF FOR PEOPLE WHO LO BE STAYING HERE. WE WILL ALSO HAVE SIGN AGE AROUND ANNOUNCING ONCE AGAIN ARE THE WORKING GROUPS WILL BE MEETING THROUGHOUT THE DAY TOMORROW. TONIGHT, WE WILL HAVE SOME COMMENTS FROM BERNADETTE MCGUIRE-RIVERA AND I HEAR WE HAVE CAN KEPT HER WAITING SO HEAD ON DOWN THE HALL TO THE RECEPTION.